International Bachelor : International Marketing Management

International Bachelor : MARKETING Management

– Objectives

This specialization is designed for students who are passionate about working in the luxury industry. Students will develop important marketing skills, which will allow them to work in different luxury sectors, by being aware of their stakes.

As required by this sector, courses will focus on customer service and experience, retail, and the implementation of digital strategies in terms of communication, e-commerce and technology.

specific skills developed

• Understand the specificities of the main global luxury players
• Acquire in-depth knowledge of current trends in the luxury sector
• Develop innovative techniques
• Building customer loyalty through service excellence
• Implement the communication plan internally or externally
• Coordinate the development of the brand, its visibility and awareness