International Bachelor : International Marketing Management

International Bachelor
After a 2-year's degree
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This specialization is designed for students who are passionate about working in the luxury industry. Students will develop important marketing skills, which will allow them to work in different luxury sectors, by being aware of their stakes.

As required by this sector, courses will focus on customer service and experience, retail, and the implementation of digital strategies in terms of communication, e-commerce and technology.

This specialization is offered only as a classic path,
100% in French

specific skills developed

  • Understand the specificities of the main global luxury players
  • Acquire in-depth knowledge of current trends in the luxury sector
  • Develop innovative techniques
  • Building customer loyalty through service excellence
  • Implement the communication plan internally or externally
  • Coordinate the development of the brand, its visibility and awareness

job prospects

  • Project Manager
  • Manager specialized in luxury
  • Luxury product manager assistant
  • Visual merchandiser
  • Communication officer
  • Buyer


  • Economics and Management within the Luxury sector
  • Principal players of the Global Luxury sector
  • Current sectoral trends: Retail, service and Customer experience
  • Current sectoral trends: Digital (communication, e-commerce, technology)

The other INTERNATIONAL BACHELOR specializations

Updated 5 December 2022