By enrolling in the Master of Science in AI-Driven Marketing & Innovation program, students graduate with two degrees : the ESCE Master of Science and the “Diplôme d’Études Avancées en Commerce International” (DEACI). The DEACI is a state-recognized degree, endorsed by the French Ministry of Higher Education and Research, and corresponds to a Bac +5 (Level 7) qualification.
This degree is registered under RNCP No. 41190.
Master of Science AI-Driven Marketing & Innovation : Training the next generation of AI-powered international marketing experts
In a rapidly evolving global economy, international marketing is undergoing a profound transformation driven by artificial intelligence, data, and emerging technologies. Companies are increasingly seeking professionals capable of designing and leading innovative, high-performance global marketing strategies.
The MSc AI-Driven Marketing & Innovation at ESCE prepares students to become these future leaders in global marketing. The program provides a solid foundation in international marketing while equipping students with the tools and methods of AI-driven marketing. Graduates learn to analyze markets, understand consumers, and create high-value customer experiences in an international, digitalized environment.
Combining theory and practice, the program covers the latest advances in digital marketing, artificial intelligence, data-driven marketing, and phygital commerce. Students learn to transform data into strategic insights, leverage AI to optimize marketing decisions, and innovate in emerging areas such as enhanced customer experiences and Web3 marketing.
This Master’s degree (RNCP level 7, equivalent to Bac+5) is taught entirely in English. It is aimed at graduates with a Bachelor’s degree (or equivalent), a good command of English and the motivation to succeed in an international environment.
- Next start dates : January or September
- Available in 2-year format or as a 1-year fast-track course (for the start of the new academic year in September only).
Program objectives
At the end of the studies the student will be able to :
- Master AI-driven marketing, communication, and innovation strategies
- Apply data analytics and intelligent technologies to global marketing challenges
- Design personalized and immersive customer experiences
- Leverage smart retailing, omnichannel, and automation tools
- Transform real business cases into data-driven insights and creative marketing solutions
- Cultivate adaptability, critical thinking, and ethical decision-making for sustainable growth
Content and subjects taught
- Innovation 5.0
- Social Media Marketing
- Growth Hacking
- New Technologies
- Digital Marketing
- Relationship Marketing
- Marketing Communication & Brand Management
- Marketing for Sustainable Business
- Professional Workshops
- Field projects
- Professional Workshops
Class schedule
Projects to Develop Hands-On Marketing Expertise
Students put their knowledge into practice through projects and experiences inspired by current challenges in digital marketing and customer experience. They also prepare for the HubSpot certification, a recognized credential in digital marketing, to strengthen their knowledge of professional tools and practices.
Visits to innovative retail concepts allow students to observe and analyze emerging trends in customer experience, purchasing journeys, and digital retail. Finally, Cesim business simulations put students in decision-making situations, enabling them to develop marketing strategies, analyze their results, and assess the impact of their decisions in a business-like environment.
Professional Experience at the Heart of the Program
Put your skills into practice through a 6-month internship in France or abroad. ESCE supports you throughout your search through its network of 10,000 partner companies, offering numerous internship and career opportunities.
Through the Corporate Relations Department, you also benefit from personalized guidance, targeted opportunities, workshops and Job Dating events to support your professional integration.
What are the career prospects for the Master of Science AI-Driven Marketing & Innovation?
The MSc AI-Driven Marketing & Innovation at ESCE prepares graduates to excel in a wide range of international organizations, from multinational corporations to innovative start-ups, e-commerce and consulting firms, as well as governmental organizations and NGOs involved in global marketing and trade. Graduates can pursue careers in sectors such as digital marketing, e-commerce, retail, luxury, hospitality, tourism, export/import, and product innovation, leveraging artificial intelligence and enhanced customer experience tools.
Career prospects:
- Product Manager
- Brand Manager
- Digital & Data-Driven Marketing Manager
- International Marketing & Innovation Consultant
- Export / International Sales Manager
- Market Research & Data Marketing Analyst
- Customer Experience & Phygital Marketing Specialist
Immersive Experiences with Industry Professionals
Meetings with industry professionals give students a better understanding of the sector, help them build their network and discover career opportunities. At ESCE, these exchanges take place both in the classroom and through professional experiences and dedicated events.
In the Classroom
- Conferences and testimonials: Professionals share their expertise, career paths and insights into current industry challenges.
- Case studies: Students work on real business challenges and compare their ideas with professional practices.
- Group projects: Projects based on concrete business challenges encourage interaction with companies and the practical application of knowledge.
Beyond the Classroom
- Professional network: Students can attend events organized by our associations and professional partners to expand their network.
- Industry events: Participation in trade shows and professional events to meet industry professionals and discover the latest trends.
- Company visits: Immersion within partner companies to discover careers and processes directly in the field.
- Internship: Professional experience to apply acquired skills and build a first professional network.
A word from the specialization coordinator
“New technologies are revolutionizing marketing and business worldwide. ESCE’s MSc in Ai-Driven marketing and innovation equips students with cutting-edge skills in global strategies, data analytics, smart retailing, and consumer behavior. With AI integrated across all courses, students learn to harness intelligent tools to personalize customer experiences, optimize campaigns, and drive innovation in international markets—preparing them for a dynamic and successful global marketing career.“
Dr Mehdi El Abed, Associate Professor & Head of MSc Ai-Driven marketing and innovation
How to Apply to the Master of Science in AI-Driven Marketing & Innovation
Joining ESCE means choosing a simple, fast and accessible admissions process throughout the year. Applications take place in 3 steps:
- Step 1 — Submit your application: Complete the national or international application form and pay the €50 application fee.
- Step 2 — Attend your interview: Meet with the program’s academic director, either in person or online.
- Step 3 — Receive your decision: Find out your admission result and finalize your enrollment.
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