MSc in International Marketing

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By enrolling in the Master of Science in AI-Driven Marketing & Innovation program, students obtain the ESCE Master of Science diploma and the “Diplôme d’Etudes Avancées en Commerce International” (DEACI), a state-recognized diploma approved by the French Ministry of Higher Education and Research (Bac +5 – Level 7).

This diploma is RNCP n°41190.

Master of Science AI-Driven Marketing & Innovation : Training the next generation of AI-powered international marketing experts

In a rapidly evolving global economy, international marketing is undergoing a profound transformation driven by artificial intelligence, data, and emerging technologies. Companies are increasingly seeking professionals capable of designing and leading innovative, high-performance global marketing strategies.

The MSc AI-Driven Marketing & Innovation at ESCE prepares students to become these future leaders in global marketing. The program provides a solid foundation in international marketing while equipping students with the tools and methods of AI-driven marketing. Graduates learn to analyze markets, understand consumers, and create high-value customer experiences in an international, digitalized environment.

Combining theory and practice, the program covers the latest advances in digital marketing, artificial intelligence, data-driven marketing, and phygital commerce. Students learn to transform data into strategic insights, leverage AI to optimize marketing decisions, and innovate in emerging areas such as enhanced customer experiences and Web3 marketing.

This Master’s degree (RNCP level 7, equivalent to Bac+5) is taught entirely in English. It is aimed at graduates with a Bachelor’s degree (or equivalent), a good command of English and the motivation to succeed in an international environment.

Next start dates : January or September 2026
Available in 2-year format or as a 1-year fast-track course (for the start of the new academic year in September only).

national application

international application

What are the TARGETED skillS OF the Master of Science in AI-Driven Marketing & Innovation

At the end of the studies the student will be able to :

Master AI-driven marketing, communication, and innovation strategies
Apply data analytics and intelligent technologies to global marketing challenges
Design personalized and immersive customer experiences
Leverage smart retailing, omnichannel, and automation tools
Transform real business cases into data-driven insights and creative marketing solutions
Cultivate adaptability, critical thinking, and ethical decision-making for sustainable growth

What are the subjects on the Master of Science in AI-Driven Marketing & Innovation ?

Innovation 5.0
Social Media Marketing
Growth Hacking
New Technologies
Digital Marketing
Relationship Marketing
Marketing Communication & Brand Management
Marketing for Sustainable Business
Professional Workshops
Field projects
Professional Workshops

Planning Master of science in 2 years

MSc program in 2 years, after 3rd year of bachelor’s degree (Bac+3) or equivalent (180 ECTS)

2-YEAR MSC (4 semesters): Admission after a Bac+3 diploma
January year 1 to April year 2: Academic semester | April year 2 to September year 2 : Internship

Planning Master of science Fast Track

MSc Fast Track program, after 1st year of higher education (Bac+4) or equivalent (240 ECTS)

What are the career prospects for the Master of Science AI-Driven Marketing & Innovation?

The MSc AI-Driven Marketing & Innovation at ESCE prepares graduates to excel in a wide range of international organizations, from multinational corporations to innovative start-ups, e-commerce and consulting firms, as well as governmental organizations and NGOs involved in global marketing and trade. Graduates can pursue careers in sectors such as digital marketing, e-commerce, retail, luxury, hospitality, tourism, export/import, and product innovation, leveraging artificial intelligence and enhanced customer experience tools.

Career prospects: