THE INTERNATIONAL DIGITAL MARKETING MASTER’S PROGRAM AT THE GRAND ÉCOLE
Grande École Program: The Master’s in International Digital Marketing, taught entirely in English, prepares future managers for the challenges of a digital and globalized world.
This specialization prepares students through real-world scenarios, including business case studies and startup projects. This Master’s in International Digital Marketing equips students with the skills needed to become a digital manager. It also provides an opportunity to engage with industry professionals and build a strong professional network.
- 🌍 TEMPO:Classical
- 📍 CAMPUS: Paris
- 🌐 LANGUAGE OF INSTRUCTION: 100% English
- 🎓 DEGREE: Master’s degree, recognized by the government
Objectives
This Master’s in International Digital Marketing is based on three main objectives:
- Practically apply digital marketing strategies to real-world businesses, from planning to implementation.
- Innovate to solve extremely difficult challenges related to time, budget, and resource constraints. Discover new technologies such as AI, blockchain, data analytics, the Internet of Things (IoT), and trends in marketing.
- Develop skills related to inbound marketing, agile project management, data analysis, and presentation.
Key Skills
- Plan Digital Marketing Campaigns
- Implement digital marketing campaigns
- Use AGILE tools and methodologies
- Innovating with New Technologies
- Manage inbound marketing campaigns
- Demonstrate the creation of creative content
- Data Analysis and Analytics
Subjects Taught
- Digital Marketing
- Social Media Marketing
- Product Management and Marketing – AGILE
- Marketing for the 21st Century
- New Technologies
- Growth Hacking
- HubSpot Certifications
An Enriching International Experience
In their fourth year, students can spend a semester on exchange at one of ESCE’s 190 partner universities around the world, or pursue a one-year dual-degree program in France or abroad. This is an ideal experience for developing an understanding of international markets and cultures.
A Semester at Baruch College, New York: Students can also spend a semester at Baruch College and deepen their expertise in the fields of luxury and fashion, advertising, and digital marketing.
An immersive educational approach closely aligned with the business world and AI
Develop your skills through business cases, case studies, and professional simulations with Cesim, to tackle real-world challenges in marketing strategy and decision-making. AI is also integrated into the curriculum to explore its practical applications in digital marketing and the transformation of business practices.
The training program includes HubSpot certification and visits to innovative retail locations, allowing participants to analyze new customer experiences, digital retail, and the trends that are transforming marketing.
What career opportunities are available to graduates of the International Digital Marketing Master’s program?
The Master’s in International Digital Marketing paves the way for a wide range of careers in companies operating on a global scale. Thanks to the practical and theoretical training provided by ESCE, graduates can advance to high-responsibility positions in various sectors. Potential career paths include:
Brand Manager
Manage and develop a company’s brand.
- Brand managers are responsible for brand strategy, brand image management, communication with consumers, and maximizing brand value.
Content Manager
Create and write high-quality content for various platforms (web, blog, social media, etc.)
- Content managers are responsible for optimizing the website for search engine optimization (SEO), analyzing performance, optimizing the content strategy, and then defining and implementing the company’s content strategy.
Agile Product Manager / Scrum Master
Manage product development using agile methodologies such as Scrum.
- AGILE product managers coordinate teams, develop agile roadmaps, and ensure that the development process is iterative and responsive.
Digital Marketing Manager
Design and implement digital marketing strategies.
- Digital marketers use online channels such as social media, search engine optimization, and online advertising to achieve the company’s marketing goals.
Customer Experience Manager
Improve and manage the overall customer experience with the brand.
- Customer experience professionals work to understand customer needs, optimize customer journeys, and resolve issues to improve overall satisfaction.
Social Media Manager
Define and implement the company’s social media strategy.
- The primary responsibilities of social media managers include: creating and publishing engaging content on social media, fostering community engagement by interacting with audiences, and analyzing performance to optimize the strategy.
A recognized program focused on careers in digital marketing
ESCE’s Master’s in International Digital Marketing leads to a Master’s degree and prepares students for careers in marketing, communications, and digital media in an international setting. The program combines marketing strategy, digital transformation, and an understanding of international markets to train professionals capable of developing innovative and effective strategies.
Graduates can pursue careers in a variety of sectors and join companies seeking professionals with expertise in digital marketing, communications, brand management, e-commerce, social media, or international development.
Professional experience at the heart of the program
In your fifth year, put your skills into practice through a 6-month internship in France or abroad. ESCE supports you in your search through its network of 10,000 partner companies, which offer numerous internship and job opportunities.
Through the Corporate Relations service, you’ll also receive personalized support, targeted opportunities, workshops, and job fairs to help you enter the workforce.
How do I apply to the “Grande École” program?
ESCE offers several admission options depending on the entry level for the Grande École Program. Here are the different options:
- First Year: Admission is through Parcoursup and the SESAME entrance exam, a joint exam for several top business schools. After creating your application on Parcoursup, you must select ESCE as one of your choices and register for the SESAME entrance exam. This entrance exam assesses your skills through written tests (online) and an oral exam (in person at one of our campuses). Admission is open to students who have completed high school, provided they have earned a high school diploma or an equivalent credential.
- 2nd year: Admission is based on an application and a motivational interview. Applicants must submit an application package that includes their transcripts and a resume, followed by a motivational interview designed to assess their interest in the program and their career goals.
- 3rd and 4th years: You have the option to enroll at ESCE in the 3rd or 4th year through an internal entrance exam. Admission takes place through specific sessions offered from November through September, featuring online written exams and an in-person oral exam at one of our campuses.
Forinternational students, there is a specific admission process; detailed information is available on our website.
Last update on