
IN CLASSIC

100% IN ENGLISH

IN PARIS AND LYON
Grande École program: the International Digital Marketing specialization, entirely in English, prepares future managers for the challenges of a digital, globalized world.
Grande école program: international digital marketing
This specialization prepares students for real-life situations, through business cases and start-up projects.
Based on solid teaching that providesthe skills needed to become a digital manager, the specialization also offers theopportunity to meet professionals and develop a real network.

the advantages of this specialization

materials
Digital Marketing
Product Management and Agile Marketing,
Marketing for 21st Century,
MARKETING DATA ANALYTICS

skills
Agile Management softwares and methods,
all marketing tools and skills & create innovative marketing campaigns

Career opportunities
Product Manager
Brand Manager
Project Manager
Agile product manager (Scrum master),
Digital marketer
Customer experience manager,
CRM marketer

A semester at Baruch College
Students in this specialization can follow the 5th year a semester at Baruch College in New York and benefit from a special focus on digital marketing professions. Following this semester in New York, students have the opportunity toan internship in the United States, which gives them a additional international work experience.
Cette spécialisation me permet d’appréhender le métier de manière concrète. Elle me met également au défi de créer et d’innover avec le marketing de l’intelligence artificielle.

Humphrey Brondy
Alumni de la spécialisation
INTÉGRER L’ESCE EN 1ÈRE, 2ÈME ou 3ÈME ANNÉE
découvrir aussi
Les autres spécialisations en International Business
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