Master Cycle – International Digital Marketing

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Programme grande École
Paris, Lyon
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The Grande Ecole Program specialization

This specialization prepares students for real-life situations, through business cases and start-up projects.

Based on solid teaching that providesthe skills needed to become a digital manager, the specialization also offers theopportunity to meet professionals and develop a real network.

the advantages of this specialization


Digital Marketing

Product Management and Agile Marketing,

Marketing for 21st Century,

Marketing Data Analytics


Agile Management softwares and methods,

all marketing tools and skills & create innovative marketing campaigns

Career opportunities

Product Manager

Brand Manager

Project Manager

Agile product manager (Scrum master),

Digital marketer

Customer experience manager,

CRM marketer

A semester at Baruch College

Students in this specialization can spend a semester at Baruch College in New York and benefit from a special focus on the luxury and fashion sectors, advertising and digital marketing. Following this semester in New York, students have the opportunity to carry out an internship in the United States , giving them additional international work experience.

a question?


Head of Admissions Grande École Parallel Admissions Program

Cette spécialisation me permet d’appréhender le métier de manière concrète. Elle me met également au défi de créer et d’innover avec le marketing de l’intelligence artificielle.

Humphrey Brondy

Alumni de la spécialisation

comment candidater à L’ESCE ?

découvrir aussi

Les autres spécialisations en International Business

Updated 10 January 2024