What is a Master’s in Luxury Communication & Marketing?
The Master’s in Luxury Communication & Marketing, also known as Communication, Luxury & Prestige Marketing, is a specialization within the Grande École Program designed to train professionals capable of developing the strategy, image, and communication of luxury brands in an international setting.
The program combines strategic marketing, communications, digital marketing, brand management, and public relations, while incorporating the unique characteristics of the luxury sector: desirability, exclusivity, customer experience, and brand identity.
Through theoretical instruction and hands-on experience, students develop a comprehensive understanding of the challenges facing the luxury industry and learn to design strategies tailored to changing consumer expectations and industry trends.
- 🌍 TEMPO: Classical
- 📍 CAMPUS: Paris
- 🌐 LANGUAGE OF INSTRUCTION: 100% English
- 🎓 DEGREE: Master’s degree, recognized by the government
Objectives
- Raise awareness about the changing norms of the luxury industry
- Mastering Marketing and Communication Techniques in the Luxury Industry
- Develop strong writing and speaking skills in a variety of communication settings.
- Be able to successfully carry out tasks as part of a professional project
- To build a deeper understanding of the heritage of luxury brands and its implications for communication and marketing
- To present broader perspectives on luxury, including art, history, sociology, and societal and sustainability issues
Key Skills
Throughout this specialization, students acquire strategic and practical skills to excel in the world of luxury and prestige. Among the key skills developed are:
- Understanding the Development of the Luxury and Prestige Sectors in a Global Context: Students learn to analyze the global dynamics of the luxury market and to understand the trends and challenges specific to this sector on an international scale.
- Adopting a customer-centric approach to optimize the experience in the luxury sector: One of the program’s priorities is to train professionals capable of focusing on the customer, with a particular emphasis on delivering an exceptional customer experience in the luxury sector.
- Creating Content to Enhance the Image of Luxury and Prestige Brands: Students learn to design content tailored to the world of luxury in order to strengthen and elevate the brand image, using visual and narrative communication techniques.
- Developing Digital Strategies to Strengthen the Image of Luxury and Prestige Brands: The program includes a strong digital component, in which students create innovative digital strategies to enhance and manage brand image in the digital age.
- Assessing Professional Responsibilities in the Communications Sector: Students learn to analyze and evaluate the ethical and strategic issues related to professional responsibilities in luxury brand communications, while adhering to the sector’s codes and values.
- Develop professional responsibilities in the field of communication: They also develop the ability to manage complex communication projects, make strategic decisions, and assume significant responsibilities in demanding professional settings.
These skills enable graduates to position themselves as experts capable of successfully navigating the luxury sector, creating impactful strategies, and meeting the high expectations of brands and consumers.
Subjects Taught
The Master’s program in Luxury Communication and Marketing offers a comprehensive and diverse curriculum that covers all the essential aspects of the luxury sector.
- Introduction to Responsible Digital Communication in the Luxury Sector: Explore responsible digital communication practices in the luxury sector, taking into account ethical and environmental issues.
- The Specific Characteristics of Luxury Service Customers: To study the characteristics and expectations of luxury customers and understand their behavior in order to better meet their needs.
- Adapting to Marketing Challenges: Analyzing the marketing challenges specific to the luxury sector and how to adapt to market changes.
- Building a Marketing Strategy: Learn how to develop effective marketing strategies tailored to luxury brands.
- International Demand for Luxury Goods: Understanding global trends and the dynamics of demand for luxury goods around the world.
- Introduction to Sustainable Luxury Brand and Product Management: Explore the concepts of sustainable management of luxury brands and products in the context of social and environmental responsibility.
- Luxury Sectors of the Future: Exploring emerging luxury sectors and innovation opportunities for brands.
- Online and Offline User Experience: Exploring the user experience in digital and physical environments, while emphasizing the importance of immersion and quality customer service.
- Building a Luxury Brand Image: Learn how to create and manage a luxury brand’s image in line with its values and brand identity.
- E-Reputation and Influencer Strategies: Understanding the Impact of Digital Strategies, E-Reputation, and Social Media Influence on Luxury Brands.
A SEMESTER AT BARUCH COLLEGE, NEW YORK, AND AT 190 UNIVERSITIES AROUND THE WORLD
Students in this specialization have the unique opportunity to spend a semester at Baruch College in New York during their senior year, with a particular focus on the luxury, fashion, advertising, and digital marketing sectors. This exchange program allows students to immerse themselves in the heart of one of the world’s largest economic and creative hubs, offering a unique perspective on the luxury industry on an international scale.
Our students can also choose from more than190 partner universitiesaround the world to complete their academic journey. Whether in Europe, Asia, the Americas, or elsewhere, these international exchange programs allow students to discover new cultures, diversify their professional networks, and broaden their horizons while acquiring specific skills in global luxury marketing.
Learning from Luxury Experts
Students benefit from specialized instruction designed to meet the specific needs of the luxury market, with a strong practical focus and an innovation-driven approach. Throughout their program, they interact with professionals from prestigious fashion houses such as Hermès and Chanel, who share their expertise and offer valuable insights into the realities of the industry.
Through exclusive partnerships, students participate in real-world projects and build a high-quality professional network, while taking courses tailored to the latest trends, such as digital marketing, brand management, and the analysis of high-end consumer expectations. These experiences, reinforced by case studies and hands-on workshops, prepare students to tackle the challenges of the industry with solid strategic skills.
What are the potential career paths after earning a master’s degree in Luxury Communication and Marketing?
ESCE’s Master’s in Communication, Luxury & Prestige Marketing prepares students for key roles in the luxury industry, such as Communications Manager, Luxury Product Manager, Luxury Retail Manager, or Event Project Manager. Through a combination of practical and theoretical training, our graduates acquire strategic skills in brand management, digital marketing, and event communications. They are ready to join prestigious luxury brands, communications agencies, or innovative companies in a constantly evolving sector.
Communications and Social Media Manager
Develop and implement communication and social media strategies to promote the brand or company.
- This involves creating content, managing social media platforms, monitoring trends, and communicating with the public
Event Project Manager
Plan, organize, and execute events.
- The event project manager is responsible for: coordinating logistics, managing budgets, communicating with vendors, and creating memorable experiences for participants.
Strategic Media Planner
Develop strategic media plans to maximize the visibility and impact of advertising campaigns.
- This involves analyzing target audiences, selecting appropriate media channels, negotiating advertising space, and measuring the effectiveness of campaigns
Manager in the Luxury Retail Industry
Manage the day-to-day operations of a luxury goods retail store.
- A manager in the luxury retail sector must oversee staff, manage inventory, create an exceptional customer experience, and meet sales targets.
Product Manager / Luxury Brand
Manage the development, promotion, and performance of a luxury product line or brand.
- This may include market research, defining the marketing strategy, managing supplier relationships, and maximizing brand value.
A recognized, career-oriented program
ESCE’s Master’s in Luxury Communication & Marketing leads to a Master’s degree, providing graduates with a qualification recognized both in France and internationally.
The program also enables students to develop a specialized profile in a demanding industry, with expertise in marketing, communications, and brand management, opening the door to opportunities at luxury brands, agencies, and specialized companies.
A career-oriented program at the heart of the luxury industry
The program combines specialized coursework, hands-on experience, and professional immersion to keep pace with changes in the industry. In their fifth year, students can complete an internship and apply their skills in a real-world business setting.
Thanks to ESCE’s network of luxury brands and partner companies, professional projects, and support from the faculty, students gain experience and expand their professional networks to prepare for their entry into the workforce.
How do I apply to the “Grande École” program?
ESCE offers several admission options depending on the entry level for the Grande École Program. Here are the different options:
- First Year: Admission is through Parcoursup and the SESAME entrance exam, a joint exam for several leading business schools. After creating your application on Parcoursup, you must select ESCE as one of your choices and register for the SESAME entrance exam. This exam assesses your skills through written tests (online) and an oral exam (in person at one of our campuses). Admission is open to high school graduates, provided they have earned a high school diploma or an equivalent degree.
- 2nd year: Admission is based on an application and a motivational interview. Applicants must submit an application package including their transcripts and a resume, followed by a motivational interview designed to assess their interest in the program and their career goals.
- 3rd and 4th years: You have the option to enroll at ESCE in the 3rd or 4th year through an internal admissions exam. Admission takes place through specific sessions offered from November through September, featuring online written exams and an in-person oral exam at one of our campuses.
Forinternational students, there is a specific admission process; detailed information is available on our website.
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