The Communication, Luxury & Prestige Marketing specialization was designed for all those who are passionate about luxury and wish to move into marketing or communication functions in this sector.
For a real knowledge of the sector
Based on the observation that, in order to enter certain sectors of activity with a high cultural or sociological value, it is necessary to have in-depth knowledge of them, the ESCE marketing department offers a marketing specialization oriented towards the professions of communication, luxury and prestige products.
An important part of this specialization is dedicated to the discovery of the history and codes of luxury houses. Sector expertise combined with numerous real-life situations give students a legitimacy that goes beyond the simple mastery of marketing techniques.
THIS SPECIALIZATION IS ONLY AVAILABLE in a classic path,
100% in English
the advantages of this specialization
Universe of Luxury
LUXURY BRAND MANAGEMENT
LUXURY RETAIL TRENDS
BRAND IMAGE AND DIGITAL COMMUNICATION
PROFESSIONAL PROFILES IN COMMUNICATION
Elaborate strategies of advertising and promotion in traditional and digital media channels
Approach luxury from a wider angle, including art history and sociology
Social media manager
Luxury brand manager
A semester at Baruch College
Students in this specialization can spend a semester at Baruch College in New York and benefit from a special focus on the luxury and fashion industries, advertising and digital marketing. Following the semester in New York, students have the opportunity to complete an internship in the United States which gives them additional international work experience.
angela bargenda – Director of the specialization Communication, Luxury & Prestige Marketing
It is a very rich Master, where you learn the history and strategy of the great luxury houses. We also have the chance to work for real companies, or to go on exchange in New York.
Alumni of the specialization
The other specializations in Marketing & Trade Development