The Master in Communication, Luxury & Prestige Marketing master – Grande Ecole program
The Master Communication, Luxury & Prestige Marketing is a specialization of the Grande Ecole Program in the Master cycle. It was designed for all luxury enthusiasts who wish to move into marketing or communication roles in this sector.
Based on the observation that, to integrate certain sectors of activity with high cultural or sociological value, it is necessary to have in-depth knowledge of them, the marketing department of ESCE offers a marketing specialization oriented towards the professions of communication, luxury and prestige products.
An important part of this specialization is dedicated to discovering the history and codes of luxury houses. Sectoral expertise combined with numerous practical scenarios give students legitimacy that goes beyond simple mastery of marketing techniques.
- Rhythm: Classical
- CAMPUS :Paris
- LANGUAGE OF TEACHING : English
- DIPLOMA : Grade de Master
To apply
Applications from French students or international students living in France
International student applications residing outside France
Program Presentation : Master Communication, Luxury & Prestige Marketing
This specialization is structured around 7 major objectives:
- Master marketing and communication techniques in the luxury world
- Acquire strong writing and speaking skills in diverse communication environments.
- Be able to carry out missions as part of a professional project
- Consolidate knowledge on the heritage of luxury brands and its implications in terms of communication and marketing
- Present broader perspectives on luxury, including art, history, sociology, societal and sustainability issues.
- Raise awareness of the transformation of luxury codes
Master in communication, luxury & prestige marketing: the advantages of the specialization
the courses
- The specificities of luxury service customers
- Adapting marketing issues
- Building a marketing strategy
- International demand of luxury goods
- Luxury brand management
- Luxury sectors of the future
- Online et offline User Experience
- Building luxury brand image
- E-reputation and influenceur strategies
- Brand image and digital communication
skills
- Understand the development of the luxury and prestige sectors in a global context
- Understand the development of luxury and prestige markets in a global context
- Adopt a customer-oriented attitude to optimize the customer experience in the luxury environment
- Create content to improve the image of luxury and prestige brands
- Create digital strategies to improve the image of luxury and prestige brands
- Evaluate professional responsibilities in the communications sector
- Create professional responsibilities in the field of communication
Opportunities And Missions in business
Head of communications / social networks
Develop and implement communications and social media strategies to promote the brand or business.
- This involves creating content, managing social media platforms, monitoring trends and communicating with audiences
Events project manager
Plan, organize and execute events.
- The event project manager’s missions are: logistical coordination, budget management, communication with suppliers and the creation of memorable experiences for participants.
Strategic media planner
Design strategic media plans to maximize the visibility and impact of advertising campaigns.
- This involves analyzing target audiences, selecting appropriate media channels, negotiating advertising space and measuring campaign effectiveness.
Luxury retail manager
Manage the daily operations of a luxury goods outlet.
- The Manager in luxury retail is responsible for: supervising staff, managing inventory, creating an exceptional customer experience, and achieving sales objectives.
Product Manager / Luxury Brand
Manage the development, promotion and performance of a range of luxury products or a brand.
- This may include market research, defining marketing strategy, managing supplier relationships and maximizing brand value.
A semester at Baruch College, New York
Students in this specialization can follow a semester at Baruch College in New York in their 4th year and benefit from a particular focus on the luxury and fashion, advertising and digital marketing sectors.
a question?
EVA HERRERO
Head of Admissions Grande École Parallel Admissions Program
- +33 1 81 51 15 90 / +33 6 08 57 51 37
- eva.herrero@esce.fr
- Personalized appointment
It’s a very interesting Master’s programme, where you learn about the history and strategy of the major luxury brands. We also have the chance to work for real companies, or to go on exchange to New York.
Cloé Bousquet
Alumni de la spécialisation
CONCOURS SESAME – ADMISSIONS POST-BAC
AMBITIONS+ COMPETITION – ADMISSIONS BAC+2/BAC+3
Find out more
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