Specialization Communication, Luxury & Prestige Marketing

Business situations. People in the office
Grande Ecole Program, Master's level
After a 3-year's degree
Fall
Classic
Paris
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The Communication, Luxury & Prestige Marketing specialization was designed for all those who are passionate about luxury and wish to move into marketing or communication functions in this sector.

For a real knowledge of the sector

Based on the observation that, in order to enter certain sectors of activity with a high cultural or sociological value, it is necessary to have in-depth knowledge of them, the ESCE marketing department offers a marketing specialization oriented towards the professions of communication, luxury and prestige products.
An important part of this specialization is dedicated to the discovery of the history and codes of luxury houses. Sector expertise combined with numerous real-life situations give students a legitimacy that goes beyond the simple mastery of marketing techniques.

THIS SPECIALIZATION IS ONLY AVAILABLE in a classic path,
100% in English

the advantages of this specialization

the courses

Universe of Luxury

LUXURY BRAND MANAGEMENT

LUXURY RETAIL TRENDS

BRAND IMAGE AND DIGITAL COMMUNICATION

PROFESSIONAL PROFILES IN COMMUNICATION

the skills

Elaborate strategies of advertising and promotion in traditional and digital media channels

Approach luxury from a wider angle, including art history and sociology

the Opportunities

Communication manager

Social media manager

visual merchandiser

Luxury brand manager

A semester at Baruch College

Students in this specialization can spend a semester at Baruch College in New York and benefit from a special focus on the luxury and fashion industries, advertising and digital marketing. Following the semester in New York, students have the opportunity to complete an internship in the United States which gives them additional international work experience.

angela bargenda – Director of the specialization Communication, Luxury & Prestige Marketing

It is a very rich Master, where you learn the history and strategy of the great luxury houses. We also have the chance to work for real companies, or to go on exchange in New York.

Cloé Bousquet

Alumni of the specialization

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Updated 5 December 2022