What is a Master’s degree in Luxury Communication & Marketing?
ESCE’s Master in Communication , Luxury & Prestige Marketing is a specialization of the Grande École program in the Master’s cycle, designed for students who are passionate about the world of luxury and wish to move into marketing or communication roles in this prestigious sector. This program offers advanced training that prepares students to meet the unique challenges of the luxury industry.
- RYTHM: Classical
- CAMPUS: Paris
- LANGUAGE OF TEACHING: English
- DIPLOMA: Master’s degree, internationally recognized
Through a mix of theoretical and practical approaches, students acquire specialized skills in communications, digital marketing, brand management, advertising and public relations, while taking into account the particularities of the luxury world, such as brand image, exclusivity and the expectations of high-end consumers.
Graduates of this program can join luxury houses, communications agencies, marketing firms or media dedicated to the luxury sector, ready to apply their strategic skills and keen understanding of the expectations of the luxury market.
What are the career prospects after a Master’s degree in Luxury Communication and Marketing?
ESCE’s Master in Communication, Marketing Luxury & Prestige prepares students for key professions in the luxury industry, such as Communications Manager, Luxury Product Manager, Luxury Retail Manager or Event Project Manager. Thanks to practical and theoretical training, our graduates acquire strategic skills in brand management, digital marketing and event communications. They are ready to join prestigious luxury houses, communications agencies or innovative companies, in a constantly evolving sector.
Event Project Manager
Plan, organize and execute events.
- The event project manager is responsible for coordinating logistics, managing budgets, communicating with suppliers and creating memorable experiences for participants.
Strategic media planner
Design strategic media plans to maximize the visibility and impact of advertising campaigns.
- This involves analyzing target audiences, selecting appropriate media channels, negotiating advertising space and measuring campaign effectiveness.
Luxury retail manager
Manage the day-to-day operations of a luxury goods outlet.
- The Luxury Retail Manager is responsible for: supervising staff, managing inventory, creating an exceptional customer experience, and achieving sales targets.
Product Manager / Luxury Brand
Manage the development, promotion and performance of a luxury product range or brand.
- This can include market research, defining marketing strategy, managing supplier relationships and maximizing brand value.
PRESENTATION
Join ESCE’s Master in Luxury Communication and Marketing!
Objectives
A specialization built around 7 key objectives:
- Raising awareness of the transformation of luxury codes
- Master marketing and communication techniques in the world of luxury goods
- Acquire solid writing and speaking skills in a variety of communication environments.
- Be able to carry out assignments as part of a professional project
- Consolidate knowledge of the heritage of luxury brands and its implications for communications and marketing
- Present broader perspectives on luxury, including art, history, sociology, societal and sustainability issues
International exchange
International exchange opportunities
A SEMESTER AT BARUCH COLLEGE, NEW YORK & 190 UNIVERSITIES WORLDWIDE
Students in this specialization have the unique opportunity to spend a semester at Baruch College in New York in 4th year, with a particular focus on the luxury, fashion, advertising and digital marketing sectors. This exchange program allows students to immerse themselves in the heart of one of the world’s major economic and creative centers, offering a unique perspective on the luxury industry on an international scale.
Our students can also choose from over 190 partner universities around the world to complete their academic careers. Whether in Europe, Asia, America or elsewhere, these international exchanges enable students to discover new cultures, diversify their professional network and broaden their horizons while acquiring skills specific to luxury marketing on a global scale.
Tailor-made teaching
Apprenticeships with Luxury Experts
Students benefit from specialized teaching designed to meet the specific needs of the luxury goods market, with a strong practical dimension and a focus on innovation. Throughout their training, they interact with professionals from prestigious houses such as Hermès and Chanel, who share their expertise and offer valuable insights into the realities of the sector. Thanks to exclusive partnerships, students take part in concrete projects and develop a high-quality professional network, while taking courses adapted to new trends, such as digital marketing, brand image management and analysis of high-end consumer expectations. These exchanges, reinforced by case studies and practical workshops, prepare students to meet the challenges of the sector with solid strategic skills.
Recognition
Recognized AND professional training
Accreditation: This program is delivered by an internationally recognized school, certified by the Master’s degree, guaranteeing quality teaching and worldwide recognition.
High placement rate: Our graduates quickly find jobs with leading companies in the luxury goods sector, thanks to our personalized support and extensive network.
Close to the industry: Students benefit from internships and projects in partnership with prestigious companies, enabling them to immerse themselves directly in the world of luxury and put their acquired skills into practice.
SKILLS
What are the key skills developed during this training?
During this specialization, students acquire strategic and practical skills to excel in the world of luxury and prestige. Key skills developed include:
- Understanding the development of the luxury and prestige sectors in a global context: Students learn to analyze the global dynamics of the luxury market, and understand the trends and challenges specific to this sector on an international scale.
- Adopting a customer-focused attitude to optimize the experience in the luxury environment: One of the priorities of the training program is to train professionals capable of focusing on the customer, with particular attention paid to the excellence of the customer experience in the luxury world.
- Creating content to enhance the image of luxury and prestige brands: Students learn how to design content adapted to the world of luxury, in order to reinforce and sublimate the brand’s image, using visual and narrative communication techniques.
- Developing digital strategies to enhance the image of luxury and prestige brands: The course has a strong digital component, with students creating innovative digital strategies to enhance and manage brand images in the digital age.
- Assessing professional responsibilities in the communications sector: Students are trained to analyze and assess the ethical and strategic issues associated with professional responsibilities in luxury brand communications, while respecting the codes and values of the sector.
- Creating professional responsibilities in the field of communication: They also develop the ability to manage complex communication projects, make strategic decisions and assume important responsibilities in demanding professional contexts.
These skills enable graduates to position themselves as experts capable of successfully navigating the luxury sector, creating impactful strategies and meeting the high expectations of brands and consumers.
MATERIALS
Subjects taught in the Master’s degree in Luxury Communication and Marketing
The Master’s program in Luxury Communication and Marketing offers a comprehensive and diversified education, covering all essential aspects of the luxury sector.
- Introduction to Responsible Digital Communication in the Luxury Sector: Discover responsible digital communication practices in the luxury sector, integrating ethical and environmental issues.
- The Specificities of Luxury Service Customers: Study the characteristics and expectations of luxury customers, and understand their behavior to better meet their needs.
- Adapting Marketing Issues: Analyze marketing issues specific to the luxury sector and how to adapt them to market changes.
- Building a Marketing Strategy: Learn how to develop effective marketing strategies for luxury brands.
- International Demand of Luxury Goods: Understand global trends and the dynamics of demand for luxury goods around the world.
- Introduction to Sustainable Luxury Brand and Product Management: Discover the concepts of sustainable management of luxury brands and products in a context of social and environmental responsibility.
- Luxury Sectors of the Future: Study emerging luxury sectors and innovation opportunities for brands.
- Online and Offline User Experience: Exploring the user experience in digital and physical environments, integrating the importance of immersion and quality customer service.
- Building Luxury Brand Image: Learn how to create and manage the image of a luxury brand in line with its values and universe.
- E-Reputation and Influencer Strategies: Understand the impact of digital strategies, e-reputation and the influence of social networks on luxury brands.
PROFESSIONALIZATION
The Master’s degree in Luxury Communication and Marketing, a professional experience!
ESCE’s Master’s in Luxury Communication and Marketing is distinguished by its professional approach, preparing students to enter the luxury market directly. Thanks to our network of prestigious luxury houses and internship opportunities in 5th year, students develop cutting-edge expertise directly applicable to the demands of the sector.
The strengths of this course include:
- Solid career prospects: Thanks to the personalized support and numerous career opportunities offered by the school, graduates are ready to take up key positions in a highly competitive sector.
- Enriching practical experience: Students benefit from direct immersion in the world of luxury, enhancing their employability.
- A pedagogy focused on innovation: ESCE offers a program at the cutting edge of new trends, with a practical approach focused on the sector’s contemporary challenges.
ADMISSIONS
How to apply for the Master of Communication & Luxury Marketing program
ESCE offers a range of admission options, depending on the level at which you wish to enter the Grande École Program. Here are the different possibilities:
- 1st year: Admission is via Parcoursup and the SESAME competitive entrance exam, which is common to several grandes écoles de commerce. After creating your file on Parcoursup, you must select ESCE among your choices and register for the SESAME competitive entrance exam. This exam assesses your skills through written tests (online) and an oral test (in person at one of our campuses). Admission is open to post-baccalaureate students, provided they have a baccalauréat or equivalent diploma.
- 2nd year : Admission is by application and interview. Applicants must submit an application including transcripts and a CV, followed by a motivational interview to assess their interest in the program and their career plans.
- 3rd and 4th years: You can enter ESCE in 3rd or 4th year via an internal entrance exam. Admission is via specific sessions offered from February to August, with online written tests and a face-to-face oral test on one of our campuses.
For international students, there is a specific admission procedure, with detailed information available on our website.
FINANCING
Financing aids
ESCE helps its students finance their studies through partnerships for low-interest student loans, scholarships and support with administrative procedures related to state aid.
State scholarships
Students on the Grande École program can apply for a state higher education grant, subject to nationality, age and income criteria. Applications must be made before May.
Merit scholarships
Honors earned in the baccalaureate may also reduce tuition fees:
- Mention Bien: -10% for the first year.
- Mention Très Bien: -20% for the first year.
CAMPUS
Which ESCE campus offers this course?
ESCE’s Master’s degree in Luxury Communication and Marketing is offered on its Paris campus, located in the heart of the Esplanade de La Défense, in the prestigious Cœur Défense building (90-110 Esplanade du Général de Gaulle, 92931 La Défense).
This premium campus has been completely refurbished to offer a modern and inspiring setting: 2,700 m² of collaborative and relaxation spaces, a tree-lined rooftop, and panoramic terraces with exceptional views. An ideal place to study in a dynamic, international environment.
CONTACT
A QUESTION ABOUT SPECIALIZATION?
Nadjet Mennequin, Head of Admissions Grande École Parallel Admissions Program
- +33 1 81 51 15 69 / +33 6 07 68 15 28
- nadjet.mennequin@esce.fr
- PERSONAL APPOINTMENT
TESTIMONIAL
ALUMNI TESTIMONIAL
“It’s a very rich Master’s degree, where we learn about the history and strategy of the Great Luxury Houses. We also have the chance to work for real companies, or go on exchange to New York.”
Chloé Bousquet, Specialization Alumni
