Specialization in Communication, Luxury & Prestige Marketing

Grande Ecole Program, Grade de Master
Bac+3
Fall
Traditional
Paris
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The Communication, Luxury & Prestige Marketing specialization was designed for all those who are passionate about luxury and wish to move into marketing or communication functions in this sector.

For a real knowledge of the sector

Based on the observation that, in order to enter certain sectors of activity with a high cultural or sociological value, it is necessary to have in-depth knowledge of them, the ESCE marketing department offers a marketing specialization oriented towards the professions of communication, luxury and prestige products.
An important part of this specialization is dedicated to the discovery of the history and codes of luxury houses. Sector expertise combined with numerous real-life situations give students a legitimacy that goes beyond the simple mastery of marketing techniques.

THIS SPECIALIZATION IS ONLY AVAILABLE INITIALLY
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the advantages of this specialization

the materials

Universe of Luxury

LUXURY BRAND MANAGEMENT

LUXURY RETAIL TRENDS

BRAND IMAGE AND DIGITAL COMMUNICATION

PROFESSIONAL PROFILES IN COMMUNICATION

the skills

Elaborate strategies of advertising and promotion in traditional and digital media channels.

Approach luxury from a wider angle, including art history and sociology.

the Opportunities

Communication manager,

Social media manager,

visual merchandiser,

Luxury brand manager

A semester at Baruch College

Students in this specialization can spend a semester at Baruch College in New York and benefit from a special focus on the luxury and fashion industries, advertising and digital marketing. Following the semester in New York, students have the opportunity to complete an internship in the United States which gives them additional international work experience.

angela bargenda – responsable de la spécialisation Communication, Luxury & Prestige Marketing

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Updated 23 February 2022