The Communication, Luxury & Prestige Marketing specialization was designed for all those who are passionate about luxury and wish to move into marketing or communication functions in this sector.
For a real knowledge of the sector
Based on the observation that, in order to enter certain sectors of activity with a high cultural or sociological value, it is necessary to have in-depth knowledge of them, the ESCE marketing department offers a marketing specialization oriented towards the professions of communication, luxury and prestige products.
An important part of this specialization is dedicated to the discovery of the history and codes of luxury houses. Sector expertise combined with numerous real-life situations give students a legitimacy that goes beyond the simple mastery of marketing techniques.
THIS SPECIALIZATION IS ONLY AVAILABLE INITIALLY
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the advantages of this specialization
the materials
Universe of Luxury
LUXURY BRAND MANAGEMENT
LUXURY RETAIL TRENDS
BRAND IMAGE AND DIGITAL COMMUNICATION
PROFESSIONAL PROFILES IN COMMUNICATION
the skills
Elaborate strategies of advertising and promotion in traditional and digital media channels.
Approach luxury from a wider angle, including art history and sociology.
the Opportunities
Communication manager,
Social media manager,
visual merchandiser,
Luxury brand manager
A semester at Baruch College
Students in this specialization can spend a semester at Baruch College in New York and benefit from a special focus on the luxury and fashion industries, advertising and digital marketing. Following the semester in New York, students have the opportunity to complete an internship in the United States which gives them additional international work experience.
angela bargenda – Head of the Communication, Luxury & Prestige Marketing specialization
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The other specializations in Marketing & Trade Development
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Grande École Program
THE MISSION OF THE ESCE GRANDE ÉCOLE PROGRAM IS TO PREPARE, IN A 5 YEAR PERIOD, RESPONSIBLE INTERNATIONAL MANAGERS WHO ARE ADAPTABLE TO THE GROWING COMPLEXITY OFOF ORGANIZATIONS AND ENVIRONMENTS Our multidisciplinary curriculum, which is focused on the international environment and has been developed in collaboration with our partners (Business France, French Foreign Trade Advisors),…
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Admissions to 3rd and 4th year Grande Ecole Program
admissions CONTACT US Head of Grande Ecole Program Admissions Parallel Admissions +33 1 81 51 15 90 / +33 6 08 57 51 37 eva.herrero@esce.fr Eva Herrero For all international applications, contact: internationaladmissions@omneseducation-com Integrate the ESCE in Parallel Admission: one competition, 7 sessions. As part of the AMBITIONS+ competition, you have the option of joining…
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INTERNATIONAL CAREERS
BAC+5 GRANDE ÉCOLE PROGRAM A 5-year multidisciplinary program of excellence with global international immersion and a personalized curriculum that promotes the personal development and employability of our young graduates to become the managers of tomorrow. BAC +3 INTERNATIONAL BACHELOR PROGRAM International training in 3 years with an innovative Montessori pedagogy at the heart of of…
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