THE International Marketing MASTER of the Grande Ecole program
The International Marketing Master in the Grande École Programme is intended for students wishing to pursue a career in various marketing, communication and business development professions.
This specialisation, also called Master in International Consumer Marketing, aims to provide future marketing managers with the knowledge and skills necessary to meet strategic and/or operational challenges in an increasingly digital international context and with a sustainable and responsible perspective.
Achieving these objectives is based on a genuine balance between theoretical courses, expert presentations on specific professions and practical case studies through partnerships with companies.
– RHYTHM: apprenticeship – 1 week at school, 3 weeks at work (tuition fee exemption)
–CAMPUS: Paris
–TEACHING LANGUAGE: French and English
–DIPLOMA: Master’s Degree
MASTER International Marketing :
This curriculum is based on 3 main objectives :
- Provide expertise in consumer goods through the study of Consumer Marketing, Shopper Marketing and Sales issues.
- Manage a mass-marketbrand through strategic and operational marketing, as well as by mastering category management, distribution strategies and the use of digital tools.
- Provide a broad vision of the issues and players in the mass-market consumer sector
Master’s in International Marketing : the benefits of specialization
materials
- Innovation 5.0 and New Marketing Trends
- Capstone Marketing for a Sustainable Enterprise and Operational CSR Approaches
- Digital content creation
- Basic management processes – Lean
- Service Marketing and Customer Journey and Retail 4.0
- Data and marketing decisions and Marketing research methods
- CMI: Integrated Marketing Communication
- Marketing 4.0
- Global Art Marketing and Strategic Brand Management
- CRM: Customer Relationship Management and Customer Management
- Business development
régis kpossa
Teacher and head of the International Consumer Marketing Master’s specialization
contact
EVA HERRERO, Head of Admissions Grande École Parallel Admissions Programme
- +33 1 81 51 15 90 / +33 6 08 57 51 37
- eva.herrero@esce.fr
- Personal appointment
find out more
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