Specialization international Consumer marketing

Smiling businessman handshaking welcoming new member at multiracial team meeting, friendly partners greeting start or finish negotiations shaking hands thanking for help, respect and first impression
Grande Ecole Program, Master's level
After a 3-year's degree
Home » Programmes et Formations » Specialization international Consumer marketing

The International Consumer Marketing specialization is intended for students wishing to pursue a career in the Consumer Goods industry in various marketing, communication and business development fields

a specialization that addresses all facets of mass consumption

This specialization aims to develop in future marketing managers the knowledge and skills necessary to meet strategic and/or operational challenges in an increasingly digital international context and with a sustainable and responsible perspective.

The achievement of these objectives is based on a real balance between theoretical courses, expert interventions on the trades and practical cases through partnerships with companies.

In French and in English

the advantages of this specialization

the courses

strategic brand management

operational marketing and business development

customer journey and retail 4.0

marketing and negotiation in the consumer goods industry

category Management

Operational CSR (Corporate Social Responsibility) Approaches


the skills

Optimize assortment and merchandising

Analyze a phygital distribution strategy

Master the tools to create and manage a strong brand (brand management) in consumer goods

know how to make a category management recommendation

build the annual promotional plan

make a packaging judgment

negotiate commercial activations

the Opportunities

Consumer Product Manager

brand manager

crm manager

shopper marketing manager

Trade Marketing Manager

Category Manager

Business Developer

Area Manager

business developer

presentation of the specialization

I chose this specialization to discover the exciting world that surrounds us every day. Through the different courses offered by the specialization, I discovered the jobs of Category Manager, Sector Manager, but also Marketing Product Manager.
The different projects are opportunities offered by the specialization to better understand supply and demand, distribution, and thus better understand the challenges of the marketing and sales professions.

Clara Chauveau

Alumni of the specialization

read more

Updated 15 December 2022