The marketing and sales strategy specialization in FMCG trains students in the VARIOUS PROFESSIONS OF MARKETING, COMMUNICATION AND SALES DEVELOPMENT IN THE FMCG SECTOR.
a specialization that addresses all facets of mass consumption
Specialization Marketing and Sales Strategy in Consumer Goods aims at to train managers capable of mastering marketing techniques through the specificities of the consumer goods industry. Students are provided with concepts, tools and methods to know and understand the diversity of professions and the way they interact and collaborate the different actors of marketing and sales.
The specialization thus provides a vision of the different facets of mass consumption: consumer marketing and the specificities of shopper marketing, but also category management, sales techniques and commercial negotiation.
Learning is achieved by combining theoretical teaching, expert interventions on trades, and practical cases.

THIS SPECIALIZATION IS OFFERED AS AN INITIAL OR APPRENTICESHIP
In French 🇫🇷 and in English 🇬🇧
the advantages of this specialization

the materials
strategic brand management,
operational marketing and business development,
customer journey and
retail 4.0,
marketing and negotiation in the consumer goods industry,
category Management

the skills
Optimize assortment and merchandising,
Analyze a phygital distribution strategy,
Master the tools to create and manage a strong brand (brand management) in consumer goods,
know how to make a category management recommendation,
build the annual promotional plan,
make a packaging judgment,
negotiate commercial activations

the Opportunities
Consumer Product Manager,
brand manager,
crm manager,
shopper marketing manager,
Trade Marketing Manager,
Category Manager,
Business Developer,
Area Manager,
business developer
presentation of the specialization
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The other specializations in Marketing & Business Development
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Grande École Program
THE MISSION OF THE ESCE GRANDE ÉCOLE PROGRAM IS TO PREPARE, IN A 5 YEAR PERIOD, RESPONSIBLE INTERNATIONAL MANAGERS WHO ARE ADAPTABLE TO THE GROWING COMPLEXITY OFOF ORGANIZATIONS AND ENVIRONMENTS Our multidisciplinary curriculum, which is focused on the international environment and has been developed in collaboration with our partners (Business France, French Foreign Trade Advisors),…
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Admissions to 3rd and 4th year Grande Ecole Program
admissions CONTACT US Head of Grande Ecole Program Admissions Parallel Admissions +33 1 81 51 15 90 / +33 6 08 57 51 37 eva.herrero@esce.fr Eva Herrero For all international applications, contact: internationaladmissions@omneseducation-com Integrate the ESCE in Parallel Admission: one competition, 7 sessions. As part of the AMBITIONS+ competition, you have the option of joining…
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INTERNATIONAL CAREERS
BAC+5 GRANDE ÉCOLE PROGRAM A 5-year multidisciplinary program of excellence with global international immersion and a personalized curriculum that promotes the personal development and employability of our young graduates to become the managers of tomorrow. BAC +3 INTERNATIONAL BACHELOR PROGRAM International training in 3 years with an innovative Montessori pedagogy at the heart of of…
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