Master International Marketing – PGE

Programme Grande École
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The international consumer marketing specialization – Grande école program

This specialization, also called Master International Consumer Marketing, aims to develop in future marketing managers the knowledge and skills necessary to meet strategic and/or operational challenges in an increasingly digital international context and with a sustainable and responsible perspective.

Achieving these objectives is based on a true balance between theoretical courses, expert interventions on professions and practical cases through partnerships with companies.

  • Rhythm: In apprenticeship – 1 week at school and 3 weeks at work (exemption from tuition fees)
  • CAMPUS :Paris
  • LANGUAGES OF TEACHING: French and English
  • DIPLOMA : Grade de Master
Logo Grade de Master
International campuses London
International campuses London

MASTER International Marketing:

  • Provide expertise in Mass Consumer Affairs through the study of different Consumer Marketing, Shopper Marketing and Commercial issues.
  • Manage a FMCG brand through strategic and operational marketing, but also through mastery of Category management and Distribution strategies and the use of digital tools.
  • Provide a broad vision of the issues and players in Mass Consumer Affairs

Master International Marketing: the advantages of the specialization

the courses

  • Innovation 5.0​ and New Marketing Trends
  • Marketing Capstone for a Sustainable Business and Operational CSR Approaches
  • Creation of digital content
  • Basic management process – Lean
  • Marketing of services and Customer Journey and Retail 4.0
  • Data and marketing decisions and marketing research methods
  • IMC: Integrated Marketing Communication
  • Marketing 4.0
  • Global Artistic Marketing and Strategic Brand Management
  • CRM: Customer Relationship Management and Customer Management
  • Business Development


  • Anticipate changes in a business environment and adopt relevant marketing strategies
  • Meeting the challenges of sustainability and an increasingly digital world
  • Carry out a diagnosis on a real business problem and make strategic and operational marketing recommendations adapted to the sector
  • Carry out a brand audit, build a brand identity and positioning, and understand the challenges of customer relationship management as well as master the key CRM indicators
  • Know marketing strategies specific to service sectors and build a complete strategic and operational recommendation
  • Master sales and negotiation techniques in large-scale distribution: negotiate with customers or other partners in a B to B context, develop a customer portfolio, and implement personalized actions using recommendations, networking practices and new digital media
  • Create an integrated marketing communications campaign

our students work in work-study contracts for these companies

Opportunities And Missions in business

Product Manager / Brand Manager

Manage the development, promotion and performance of a specific product or brand.

  • The duties of a product manager/brand manager may include market research, defining marketing strategy, managing the product life cycle and maximizing brand value.

Category manager

Manage all products in a specific category within a company.

  • This involves selecting products, setting pricing, managing margins, and working with sales teams to achieve category goals.

CRM Manager

Manage relationships with customers using customer relationship management (CRM) tools.

  • The CRM Manager’s missions are: customer segmentation, personalization of communications, implementation of loyalty programs and data analysis to improve the customer experience.

Area Manager

Oversee and coordinate sales and marketing activities in a specific geographic region

  • This involves managing customer relationships, implementing sales and marketing strategies, and achieving sales goals within the assigned region.

Trade Marketing Manager

Develop and implement specific marketing strategies to drive sales at the point of sale level

  • This may include creating promotions, managing in-store displays, and working with distributors to optimize product visibility.

Marketing manager

Supervise all marketing activities of the company.

  • The Marketing Manager carries out strategic planning, management of marketing teams, development of advertising campaigns, and coordination of marketing efforts to achieve overall business objectives.


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Head of Admissions Grande École Parallel Admissions Program

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Updated 23 April 2024