Master of Business Engineering

The goal of this specialization is to train professionals who are able to:

• Develop a business strategy by analyzing markets, trends, and growth opportunities.
• Drive sales performance by setting goals, tracking KPIs, and optimizing resources.
• Master negotiation and customer relations to build lasting partnerships and secure successful agreements.
• Manage complex sales and large-scale projects by coordinating with various stakeholders and proposing solutions tailored to companies’ needs.
• Develop new business opportunities and contribute directly to the company’s growth and revenue.

ESCE’s Master’s in Business Engineering enables students to develop the strategic and operational skills essential for careers in sales and project management. Upon completion of the program, students will be able to:

• Conduct an assessment and develop an action plan to identify business challenges and propose appropriate solutions.
• Plan and define a strategy to optimize sales efforts and meet the company’s objectives.
• Manage and steer change, ensuring that teams and processes adapt quickly and effectively.
• Know how to manage a multicultural team, taking cultural differences into account to maximize collective performance.
• Master project management methods and tools to organize, plan, and monitor the progress of complex projects.
• Define and implement a business strategy to achieve growth and profitability goals.
• Develop customized proposals and manage requests for proposals, ensuring the quality of the response and the relevance of the proposals.
• Prospect and develop new international markets to identify new business opportunities worldwide.
• Manage and foster business relationships by ensuring optimal customer management and strengthening customer loyalty.

The Master’s in Business Engineering offers a comprehensive and practical program focused on subjects essential for success in the business world. Students explore key topics such as:

• Business strategy to define and implement effective action plans to achieve the company’s objectives.
• Business development and market research to identify and capture new markets.
• CRM (Customer Relationship Management) to manage and optimize customer relationships.
• Business Development & Growth Hacking to adopt innovative and agile techniques aimed at driving rapid growth.
• Customer Loyalty to develop strategies aimed at strengthening customer loyalty and maximizing long-term value.
• Sales Team Management: to lead sales teams and ensure their performance.
• Oral Communication Techniques to develop clear and effective communication skills in a professional setting.
• Complex Negotiations: Master advanced negotiation techniques and reach strategic agreements.

Prospect new customers, maintain relationships with existing customers, and make direct sales

• The sales representative is often the first level in the sales hierarchy. However, he or she plays a key role in a company’s growth.

Manage relationships with strategic client accounts.

• This involves understanding customer needs, building long-term relationships, maximizing the value of customer accounts, and ensuring customer satisfaction.

Identify new business opportunities and develop new markets.

• The Business Developer’s primary mission is to grow the company by attracting new clients and partners.

Manage relationships with strategic client accounts.

• This often involves managing major clients, gaining a deep understanding of their needs, negotiating contracts, and maximizing revenue from these accounts.

Oversee and coordinate the sales team’s activities.

• This refers to setting sales goals, training the team, managing performance, and implementing strategies to achieve business objectives.

Oversee all activities of a business unit within the company.

• This generally involves managing business operations, strategic development, and responsibility for the unit’s financial results.

Oversee all of the company’s business activities.

• This may include strategic planning, managing sales teams, negotiating major contracts, and being responsible for overall sales performance.