Master of Business Engineering – PGE

Master Ingénierie d’Affaires – PGE
Programme Grande École
Paris et Lyon
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THE MASTER in Business Engineering FROM the Grande Ecole program

It is important to know that the business engineer is at the same time a coach, a consultant, a project manager and a salesperson. This specialization aims to support the development of turnover and the profitability of a company.

  • Rhythm: In apprenticeship – 1 week at school and 3 weeks at work (exemption from tuition fees)
  • CAMPUS : Paris ou Lyon
  • DIPLOMA : Grade de Master
Logo Grade de Master
International campuses London
International campuses London

Business Engineering is essentially based on 4 pillars, namely:

  • Commercial strategy
  • Management of commercial performance
  • Negotiation and oral communication techniques
  • Complex sales and business development.

the courses

  • Commercial strategy​
  • Prospecting and commercial development
  • CRM
  • Business Development & Growth Hacking
  • Customer Loyalty
  • Management of sales teams
  • Oral communication techniques
  • Complex negotiations


  • Make a diagnosis and implement an action plan
  • Plan and define strategy
  • Managing and driving change
  • Know how to manage a multicultural team
  • Master the method and tools of project management
  • Define and implement a business strategy,
  • Develop customized offers and manage tenders,
  • Prospect and develop new international markets Manage and lead the commercial relationship


Opportunities And Missions in business

Attaché commercial

Prospect new customers, maintain relationships with existing customers, and make direct sales.

  • The sales representative is often the first level in the sales hierarchy. However, it plays a driving role in the development of a company.

Responsable de compte

Manage relationships with strategic customer accounts.

  • This involves understanding customer needs, developing long-term relationships, maximizing the value of customer accounts, and ensuring customer satisfaction.

Business Développeur

Identify new business opportunities and develop new markets.

  • The Business Developer’s main mission is to grow the company by attracting new customers and partners.

Ingénieur d’Affaires KAM (Key Account Manager) / SAM (Strategic Account Manager)

Manage relationships with strategic customer accounts.

  • This often includes managing large clients, thoroughly understanding their needs, negotiating contracts, and maximizing revenue from these accounts.

Chef des ventes

Supervise and coordinate the activities of the sales team.

  • By this we mean setting sales goals, training the team, managing performance, and implementing strategies to achieve business goals.

Directeur Unité Commerciale

Direct all activities of a business unit within the company.

  • This typically involves managing business operations, strategic development, and accountability for the unit’s financial results.

Directeur commercial

Supervise all commercial activities of the company.

  • This may include strategic planning, managing sales teams, negotiating large contracts, and being responsible for overall sales performance.

a question?


Head of Admissions Grande École Parallel Admissions Program

À l’issue du master ingénierie d’affaires, je pourrai contribuer au développement commercial de l’entreprise. Ce master me donne les compétences nécessaires pour intégrer des postes à responsabilité comme Directeur Commercial, Responsable des ventes ou Ingénieur d’affaires.
Cette spécialisation est en alternance, de ce fait elle est encore plus enrichissante car l’expérience professionnelle en entreprise est un plus. 


Etudiant de la spécialisation Ingénierie d’affaires

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Updated 5 March 2024