Bachelor Business Development & Digital Marketing

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WHY JOIN THE BUSINESS DEVELOPMENT & DIGITAL MARKETING BACHELOR?

The Business Development & Digital Marketing specialization of the International Bachelor Program trains students for key marketing and sales professions in a constantly evolving professional environment. This program is distinguished by its work-study format, enabling students to combine theoretical training with professional experience, while being immersed in the world of digital marketing.

It offers a solid mastery of marketing concepts, methodologies and tools, with a particular focus on digital marketing. Students learn to develop and implement innovative marketing strategies, in line with corporate objectives and dynamics.

At the same time, this specialization develops an in-depth, global vision of the sales process, encompassing every stage from prospecting to customer loyalty, all in an international context.

nATIOnAl application

international application

SOME KEY INFORMATION

3rd year Bachelor specialization in Paris
100% French-language work-study program (rhythm: 1 week at school and 2 weeks on the job)
Professional certification “Digital Marketing and E-commerce Manager” registered at level 6 of the RNCP (French National Directory of Professional Certifications) by decision of France Compétences on March 28, 2025, awarded by the Paris International School of Management (EIMP) – Registration expires on March 28, 2028 – NSF codes 310, 312, and 320 – RNCP 40377 – Certification accessible via the VAE (Validation of Acquired Experience) process.

DISCOVER THE RNCP FILE

Specific skills developed

WHAT ARE THE KEY SKILLS DEVELOPED DURING THIS TRAINING COURSE?

Define a digital acquisition strategy for an organization
Implement an acquisition strategy using digital tools
Manage sales cycles and customer satisfaction
Manage digital acquisition projects
Manage the performance of action/acquisition levers

Subjects taught

TOPICS COVERED IN THE BUSINESS DEVELOPMENT & DIGITAL MARKETING BACHELOR ?

Customer Experience: Understand and improve the customer journey to optimize customer satisfaction and loyalty.
Social networking: mastering social platforms to engage audiences and promote brands.
Commercial Negotiation: Develop negotiation skills to conclude profitable agreements.
Sales Management: Supervise and optimize a team’s sales performance.
Leadership and Team Management: Effectively lead a team to achieve objectives.
Business Management: Learn the fundamentals of financial, operational and strategic management.
Market Analysis: Study trends and opportunities to develop a competitive strategy.
Marketing Plan: Design and implement integrated marketing plans.
Influencer marketing. Using influencers to boost brand visibility and awareness.
Web and Digital Storage: Understand web technologies and their use for data storage and management.

Evaluation methods

Evaluation methods:
Certification is assessed using the following methods: simulations, role-playing exercises, real or fictitious company cases, and a professional practice dissertation. The aim is to place the candidate in a professional situation in order to assess the degree to which he or she has acquired skills and the ability to apply them.

How to obtain certification by capitalizing on blocks of skills and/or by correspondence:

All courses are taught in person (face-to-face) and not remotely. Therefore, sessions take place on-site with the physical presence of both students and the teacher.

Certification is obtained when the candidate meets the following requirements: Validation of three blocks of skills common to all courses, plus a professionalization block depending on the candidate’s course.

Validation of a period of on-the-job training, with a minimum of 110 effective days of on-the-job training in the final year of the program.

Equivalence and bridging :
https://www.francecompetences.fr/recherche/rncp/40377#anchor6

Alternance

BACHELOR COMMERCIAL DEVELOPMENT & DIGITAL MARKETING: A PROFESSIONALIZING CO-OPERATIONAL TRAINING PROGRAM

ESCE’s Bachelor of Business Development & Digital Marketing is a work-study program, with a balanced rhythm of 1 week at school and 2 weeks in the company. This organization enables students to combine theoretical and practical learning while fully immersing themselves in the professional world.

Thanks to this work-study program, the skills developed in the classroom are immediately applied in real-life business situations, offering a unique professional experience. Students acquire the operational know-how they need to succeed in the fields of digital marketing and business development.

To support its students, ESCE has a dedicated Corporate Relations department to help them find work-study contracts. This service offers :

Exclusive Job Box offers,
Job datings to meet recruiters directly,
Personalized coaching sessions, including CV and cover letter revision and mock interviews.

WHAT OPPORTUNITIES ARE AVAILABLE AFTER A BACHELOR IN BUSINESS DEVELOPMENT AND DIGITAL MARKETING?

Careers after the Bachelor’s degree

Specializing in Digital Marketing opens the door to a wide range of jobs in various sectors and types of company, from SMEs and start-ups to large multinationals. Here are just a few examples of jobs available after the Bachelor’s degree:

🔹 Marketing & Digital

Digital Marketing Manager: Develop and implement digital strategies (SEO, online advertising, social networks, etc.).
Traffic Manager: Optimize the visibility and performance of online advertising campaigns.
Community Manager: Promote and manage a brand’s image on social networks.
Content Manager: Create and manage marketing content to attract and retain customers.
SEO/SEA Manager: Improve website referencing to maximize visibility.
E-commerce manager: Manage an online store and develop digital sales.

🔹 S ales & Business Development

Business Developer: Identify and exploit new business opportunities.
Business Development Manager: Manage and develop customer loyalty.
Sales Representative: Prospect and reach sales targets.
Account Manager: Monitor and develop relationships with strategic customers.

Specialization for rapid integration

Thanks to the skills acquired in digital marketing and business development, graduates of the International Bachelor’s program are prepared to enter the job market quickly, with prospects for advancement to positions of responsibility.

Admissions procedure

Apply now for the start of the school year in September!

Step 1: Prepare and submit your application online. Make sure your file is complete with the following items:

Transcripts for the last two years.
Diplomas obtained (or certificate of achievement if the diploma is in the process of being validated).
CV and cover letter.
National identity document (or valid passport).
Application fee: €70 non-refundable deposit.

Step 2: Attend the motivational interview. A video or face-to-face interview will enable you to present your motivations and ambitions for joining the training program.

National application

International application

Prerequisites

Who is this Bachelor’s program for?

The International Bachelor Program is available in 1st, 2nd or 3rd year, depending on your academic background. Students can choose to specialize in Sales Development and Digital Marketing in 3rd year, after having followed a core curriculum focusing on business and management during the first years.

For direct entry into 3rd year :

You must have completed a Bac+2 (120 ECTS credits) in a compatible field, such as :
- DUT, BTS or equivalent in business, marketing, management or similar disciplines.
- Classes préparatoires or international equivalents in the same fields.
Official validation of the 120 ECTS is required to finalize your registration.

Whatever your point of entry into the Bachelor’s program, the choice of specialization in Sales Development & Digital Marketing is made in 3rd year, to enable a precise professional orientation adapted to your ambitions.

Advice

Tips for a successful application

1: find out about the school

Find out about the program, existing associations and^3rd year specializations. The idea is to be able to show during the interview that you’re interested in ESCE and the Bachelor program in particular.

2: Prepare an introduction

In addition to a formal presentation (who you are, what you’ve done before, why you want to go to school), the introduction should focus the conversation on what you want to talk about. The aim of the oral is to get to know you better.

3: Highlight your extracurricular projects and hobbies

These are the elements that will make the difference. If you’re passionate about an author or musician, say so. Similarly, highlight your projects outside the school. ESCE values enterprising and committed candidates.

4: keep up to date with the latest news

Current affairs questions are a way of testing a candidate’s openness to the world. You need to pay close attention to economic, social and political news, and above all international current affairs.

5: Take care of your non-verbal communication

Look your interviewers in the eye, stand up straight, smile… in short, pay attention to the image you project during the interview. Professional attire is recommended.