apprenticeship
100% in French
International Bachelor : sales & digital marketing manager
– objectives
The Sales & Digital Marketing Manager specialization of the International Bachelor aims to prepare its students for the various marketing and sales functions of the company.
It allows students to master marketing concepts, methods and tools, particularly digital marketing, and to put them to use in the service of the company’s marketing strategy and dynamics.
It also offers a complete vision of the sales process, its different stages from prospecting to loyalty in an international context.
International Bachelor : sales & digital marketing manager
– specific skills developed
- Implementing a business strategy
- Define the annual action plans of a company
- Coordinate and implement commercial actions in line with the defined strategy
- Determine the potential of a client or prospect
- Develop a portfolio of clients and prospects
- Research and identify market developments
- Prospecting for new marketsOrganize the commercial activity of an e-commerce company
- How to run a meeting
- Working in project mode
- Develop and monitor a budget
- Design and analyze performance indicators
- Mastering sales and negotiation techniques
- Mastering communication techniques
job prospects
- Business Developer
- Commercial business manager
- Commercial attaché
- Development Manager
- Business Manager
- Manager of a profit center
- Head of Sales
- Account manager
- Technical sales representative
EXAMPLES OF courses
- Commercial negotiation
- Commercial management
- Leading a team
- Management
- Market analysis
- Marketing plan
- Customer experience
- Social media
- Influence marketing
- Web to store
