objectives
The Marketing & Business Development specialization of the International Bachelor aims to prepare its students for the various marketing and sales functions of the company.
It allows students to master marketing concepts, methods and tools, particularly digital marketing, and to put them to use in the service of the company’s marketing strategy and dynamics.
It also offers a complete vision of the sales process, its different stages from prospecting to loyalty in an international context.
This specialization is offered only as an apprenticeship,
in French 🇫🇷
specific skills developed
- Implementing a business strategy
- Define the annual action plans of a company
- Coordinate and implement commercial actions in line with the defined strategy
- Determine the potential of a client or prospect
- Develop a portfolio of clients and prospects
- Research and identify market developments
- Prospecting for new markets
- Organize the commercial activity of an e-commerce company
- How to run a meeting
- Working in project mode
- Develop and monitor a budget
- Design and analyze performance indicators
- Mastering sales and negotiation techniques
- Mastering communication techniques
job opportunities
Professional insertion is mainly in the services
commercial in all sectors and in all kinds of companies
(SME/SMI and large companies), as :
- Business Developer
- Commercial business manager
- Commercial attaché
- Development Manager
- Business Manager
- Manager of a profit center
- Head of Sales
- Account manager
- Technical sales representative
EXAMPLES OF MATERIALS
- Commercial negotiation
- Commercial management
- Leading a team
- Management
- Market analysis
- Marketing plan
- Customer experience
- Social media
- Influence marketing
- Web to store
The other international bachelor specializations
Specialization in Organization Management
objectives The Organizational Management course has the advantage of being the most generalist of all the International Bachelor specializations. It allows students to develop professional and cross-disciplinary skills in various fields such as entrepreneurship, international management, finance and digital marketing, while allowing third-year students to acquire strategic skills. The various subjects are well balanced so…
Read more
Specialization International Luxury Management
Objectives This specialization is designed for students who are passionate about working in the luxury industry. Students will developimportant marketing skills, which which will allow them to work in different luxury sectors, by being aware of their stakes. As required by this sector, courses will focus on customer service and experience, retail, and the implementation…
Read more
Specialization in Corporate Finance
objectives This course requires a multidisciplinary knowledge of accounting, finance and strategy. The objective of this specialization is to acquire mastery of methods and tools necessary to improve the quality of financial performance, value enhancement and of the company while ensuring proper risk management. This specialization is offered only as an initial course, in French…
Read more