What is a BACHELOR DÉVELOPPEMENT commercial & marketing numérique?
The Business Development & Digital Marketing specialization of the International Bachelor Program trains students for key marketing and sales professions in a constantly evolving professional environment. This program is distinguished by its work-study format, enabling students to combine theoretical training with professional experience, while being immersed in the world of digital marketing.
It offers a solid mastery of marketing concepts, methodologies and tools, with a particular focus on digital marketing. Students learn to develop and implement innovative marketing strategies, in line with corporate objectives and dynamics.
At the same time, this specialization develops an in-depth, global vision of the sales process, encompassing every stage from prospecting to customer loyalty, all in an international context.
- 3RD YEAR BACHELOR SPECIALIZATION IN PARIS
- ON SANDWICH COURSES
- 100% IN FRENCH
- RNCP LEVEL 6 CERTIFICATION
Specific skills developed
WHAT ARE THE KEY SKILLS DEVELOPED DURING THIS TRAINING COURSE?
- Develop and implement sales strategies: Define and manage annual action plans in line with corporate objectives.
- Coordination of business initiatives: Ensure the operational implementation of projects aligned with the defined strategy.
- Customer analysis and development: Identify the potential of customers and prospects, develop a solid portfolio and explore new markets.
- Performance management and monitoring: Design, analyze and optimize key performance indicators.
- Digital project management: Plan and lead digital initiatives to meet strategic needs.
- Optimizing the online customer experience: Manage and improve user interaction with the company’s web services.
- Webmarketing strategies: Integrate digital marketing into a company’s overall strategy, taking into account its economic dynamics.
- Communication and digital marketing: Define effective communication strategies and master digital marketing tools and techniques.
Subjects taught
TOPICS COVERED IN THE BUSINESS DEVELOPMENT & DIGITAL MARKETING BACHELOR ?
- Customer Experience : Understand and improve the customer journey to optimize customer satisfaction and loyalty.
- Social networking : mastering social platforms to engage audiences and promote brands.
- Commercial Negotiation : Develop negotiation skills to conclude profitable agreements.
- Sales Management : Supervise and optimize a team’s sales performance.
- Leadership and Team Management : Effectively lead a team to achieve objectives.
- Business Management : Learn the fundamentals of financial, operational and strategic management.
- Market Analysis : Study trends and opportunities to develop a competitive strategy.
- Marketing Plan : Design and implement integrated marketing plans.
- Influencer marketing : using influencers to boost brand visibility and awareness.
- Web and Digital Storage : Understand web technologies and their use for data storage and management.
Work-study
BACHELOR COMMERCIAL DEVELOPMENT & DIGITAL MARKETING: A PROFESSIONALIZING CO-OPERATIONAL TRAINING PROGRAM
ESCE’s Bachelor of Business Development & Digital Marketing is a work-study program, with a balanced rhythm of 1 week at school and 2 weeks in the company. This organization enables students to combine theoretical and practical learning while fully immersing themselves in the professional world.
Thanks to this work-study program, the skills developed in the classroom are immediately applied in real-life business situations, offering a unique professional experience. Students acquire the operational know-how they need to succeed in the fields of digital marketing and business development.
To support its students, ESCE has a dedicated Corporate Relations department to help them find work-study contracts. This service offers :
- Exclusive Job Box offers,
- Job datings to meet recruiters directly,
- Personalized coaching sessions, including CV and cover letter revision and mock interviews.
WHAT OPPORTUNITIES ARE AVAILABLE AFTER A BACHELOR IN BUSINESS DEVELOPMENT AND DIGITAL MARKETING ?
Careers after the Bachelor’s degree
Specializing in Digital Marketing opens the door to a wide range of jobs in various sectors and types of companies, from SMEs and start-ups to large multinationals. Here are just a few examples of jobs available after the Bachelor’s degree:
🔹 Marketing & Digital
- Digital Marketing Officer : Develop and implement digital strategies (SEO, online advertising, social media, etc.).
- Traffic Manager : Optimize online advertising campaigns for maximum visibility and performance.
- Community Manager : Manage and enhance a brand’s image on social media.
- Content Manager : Create and oversee marketing content to attract and retain customers.
- SEO/SEA Manager : Improve website ranking and visibility through search engine optimization.
- E-commerce Manager : Oversee an online store and develop digital sales strategies.
🔹 Sales & Business Development
- Business Developer : Identify and seize new business opportunities.
- Sales Account Manager : Manage and retain a portfolio of clients.
- Sales Representative : Prospect for new clients and achieve sales targets.
- Key Account Manager : Maintain and develop relationships with strategic clients.
Specialization for rapid integration
Thanks to the skills acquired in digital marketing and business development, graduates of the International Bachelor’s program are prepared to enter the job market quickly, with prospects for advancement to positions of responsibility.
Admissions procedure
Apply now for the start of the school year in September !
Step 1: Prepare and submit your application online. Make sure your file is complete with the following items:
- Transcripts for the last two years.
- Diplomas obtained (or certificate of achievement if the diploma is in the process of being validated).
- CV and cover letter.
- National identity document (or valid passport).
- Application fee: €70 non-refundable deposit.
Step 2: Attend the motivational interview. A video or face-to-face interview will enable you to present your motivations and ambitions for joining the training program.
Prerequisites
Who is this Bachelor’s program for ?
Admission prerequisites:
This Bachelor’s degree is designed for students who have already acquired a solid foundation in business, management or a related discipline, and who wish to specialize in business development and digital marketing with an international dimension.
To enter the 3rd year directly, you must meet the following criteria:
- Bac +2 level (120 ECTS credits) validated in a compatible course of study
- Official validation of ECTS is required to finalize registration.
Advice
Tips for a successful application
1: find out about the school
Find out about the program, existing associations and3rd year specializations. The idea is to be able to show during the interview that you are interested in ESCE and the Bachelor program in particular.
2: Prepare an introduction
In addition to a formal presentation (who you are, what you’ve done before, why you want to go to school), the introduction should focus the conversation on what you want to talk about. The aim of the oral is to get to know you better.
3: Highlight your extracurricular projects and hobbies
These are the elements that will make the difference. If you’re passionate about an author or musician, say so. Similarly, highlight your projects outside the school. ESCE values enterprising and committed candidates.
4: keep up to date with the latest news
Current affairs questions are a way of testing a candidate’s openness to the world. You need to pay close attention to economic, social and political news, and above all international current affairs.
5: Take care of your non-verbal communication
Look your interviewers in the eye, stand up straight, smile… in short, pay attention to the image you project during the interview. Professional attire is recommended.
Contact
Nathan Kosmowski, International Bachelor Program Admissions Manager
📞 +33 1 40 59 31 06 / +33 6 70 26 11 15
📧 nathan.kosmowski@esce.fr
Personalized online appointment available
For international applications, please contact :
📧 internationaladmissions@omneseducation.com
Please note: The international admission procedure only applies to non-French applicants living outside France.
