Bachelor Business Development & Digital Marketing

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BACHELOR’S DEGREE IN SALES DEVELOPMENT & DIGITAL MARKETING

ESCE’s Bachelor’s Degree in Business Development & Digital Marketing prepares students for careers in digital marketing, business development, and sales. Offered in the third year in Paris as a work-study program and taught entirely in French, this specialization combines academic instruction with professional experience in a corporate setting.

Upon completion of the program, students receive a diploma corresponding to the professional certification“Digital Marketing and E-commerce Specialist,” registered at Level 6 of the RNCP (RNCP 40377).

national nomination

international application

Why Enroll in the Bachelor’s Program in Business Development & Digital Marketing?

This specialization trains students in the current challenges of marketing and business development in a constantly evolving environment. It enables students to gain a solid grasp of marketing concepts, methodologies, and tools, with a particular focus on digital marketing and e-commerce.

Through a work-study program (1 week at school and 2 weeks at a company), students develop practical skills by designing innovative marketing strategies, analyzing markets, and supporting business growth. The program also enables them to master the entire sales process—from prospecting to building customer loyalty—in both national and international contexts.

“Digital Marketing and E-commerce Specialist” professional certification registered at Level 6 of the RNCP pursuant to a decision by France Compétences dated March 28, 2025, issued by ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS (EIMP) – Registration valid through March 28, 2028 – NSF codes 310, 312, and 320. – RNCP 40377 – Certification available through the VAE program.

VIEW THE RNCP PROFILE

WHAT SUBJECTS ARE TAUGHT IN THE BACHELOR’S PROGRAM IN BUSINESS DEVELOPMENT & DIGITAL MARKETING?

Digital Marketing and E-commerce Strategy

Overview and Ecosystem of Web Marketing and E-Commerce
Consumer Trends and Fashions
Market Research
Customer Acquisition, Conversion, and Retention
Digital Marketing Strategy Plan
Preparation of Strategic Recommendations

Digital resources needed to implement the action plan

Web Fundamentals and How E-Commerce Sites Work
SEO, SEA, SMO
Collaborative Project Management – Introduction
Social Media Management
Content Design
UX and UI Design
Website Design
E-commerce CMS
360 Digital Marketing Campaign

Digital Marketing and Online Sales Strategy as Part of a CSR Approach

Digital Marketing and Online Sales Strategy as Part of a CSR Approach
Performance monitoring and analysis, recommendations for improvement
Collaborative Project Management
Ticketing
Data Visualization and Reporting
English
Argumentation and Negotiation Techniques

Assessment Criteria

Assessment Criteria:
Certification is assessed using the following methods: professional scenarios (simulations, role-plays), real or fictional business cases, and a professional practice report. The objective is to place the candidate in a professional setting in order to assess the extent to which they have acquired the necessary skills and their ability to apply them.

Procedures for obtaining certification through the accumulation of competency blocks and/or through distance learning:

Most of our courses are taught in person (face-to-face) rather than online. The sessions therefore take place on-site with both the students and the instructor physically present.

Certification is awarded when the candidate meets the following requirements: Completion of three competency modules common to all tracks, as well as a professional development module specific to the candidate’s track.

Validation of a work placement period by completing at least 110 actual days of work during the final year of the program.

Equivalency and bridging programs:

https://www.francecompetences.fr/recherche/rncp/40377#anchor6

WHAT KEY SKILLS ARE DEVELOPED DURING THIS TRAINING?

Managing Digital Projects
Develop a marketing and e-commerce strategy
Implement a sales strategy
Coordinate and implement online business initiatives in line with the defined strategy
Develop a marketing action plan
Lead a digital marketing and online sales strategy that incorporates a CSR approach
Assessing the potential of a client or prospect
Design and analyze performance indicators

A WORK-STUDY VOCATIONAL TRAINING PROGRAM

ESCE’s Bachelor’s degree in Business Development & Digital Marketing offers a work-study program structured as 1 week at school and 2 weeks at a company. This structure allows students to immediately apply what they’ve learned in a professional setting and develop practical skills in digital marketing and business development.

To support students in their search for work-study programs, ESCE offers a dedicated Corporate Relations service that provides personalized guidance, resume optimization, interview preparation, coaching, and opportunities to meet with recruiters at workshops and job fairs.

Through Match’UP, the platform dedicated to work-study programs, students also have access to targeted opportunities with ESCE’s partner companies.

Learn more

WHAT ARE THE POSSIBLE CAREER PATHWAYS AFTER EARNING A BACHELOR’S DEGREE IN SALES DEVELOPMENT & DIGITAL MARKETING?

The Digital Marketing specialization opens the door to a wide range of careers in various industries and types of companies, including small and medium-sized businesses, startups, and large multinational corporations.

Digital Marketing Specialist: Develop and implement digital strategies (search engine optimization, online advertising, social media, etc.).
Traffic Manager: Optimize the visibility and performance of online advertising campaigns.
Community Manager: Promote and manage a brand’s image on social media.
Content Manager: Create and manage marketing content to attract and retain customers.
SEO/SEA Manager: Improve website search engine rankings to maximize their visibility.
E-commerce Manager: Manage an online store and grow sales through digital channels.
Business Developer: Identify and capitalize on new business opportunities.
Sales Manager: Manage and build customer loyalty within a client portfolio.
Sales Representative: Prospect for new business and meet sales targets.
Account Manager: Maintain and develop relationships with key clients.

Admissions Process

Apply now for the new school year starting in September!

Step 1: Prepare and submit your application online. Make sure your application is complete and includes the following items:

Transcripts from the past two years.
Degrees earned (or proof of completion if the degree is pending validation).
Resume and cover letter.
National ID (or valid passport).
Application fee: a non-refundable payment of €70.

Step 2: Complete the motivational interview. A video or in-person interview will give you the opportunity to discuss your motivations and ambitions for joining the program.

national nomination

international application

Prerequisites

Who Is This Bachelor’s Degree Program For?

The International Bachelor’s Program is open to students entering their 1st, 2nd, or 3rd year, depending on their academic background. Students have the option to enroll in the International Trade & Customs Management specialization in their 3rd year, after completing a core curriculum focused on trade and management during their first two years.

To enter directly into the 3rd year:

You must have completed a two-year post-secondary program (120 ECTS credits) in a relevant field, such as: a DUT, BTS, or equivalent in business, marketing, management, or other similar disciplines; or preparatory classes; or international equivalents in the same fields.
Official confirmation of the 120 ECTS credits is required to complete your registration.

Regardless of when you enter the bachelor’s program, you’ll choose the International Trade & Customs Management specialization in your third year, allowing you to pursue a career path that is precisely tailored to your ambitions.

Tips

Tips for a Successful Application

1: Find out more about the school

Find out about the curriculum, existing student organizations, and^third-year specializations. The idea is to be able to demonstrate during the interview that you are interested in ESCE and the Bachelor’s program in particular.

2: Write an introduction

In addition to a formal introduction (who you are, what you’ve done before, why you want to enroll in the school), the introduction should steer the conversation toward the topics you want to discuss. The purpose of the interview is to get to know you better.

3: Highlight your extracurricular activities and hobbies

These are the factors that will make a difference. If you’re passionate about an author or a musician, be sure to mention it. Similarly, highlight your projects outside of school. ESCE values candidates who are entrepreneurial and committed.

4: Stay up to date on the latest news

Current events are a way to gauge a candidate’s openness to the world. It’s important to stay informed about economic, social, and political news—and especially international news.

5: Pay Attention to Your Nonverbal Communication

Look your interviewers in the eye, stand up straight, smile… in short, be mindful of the impression you make throughout the interview. Business attire is recommended.