objectives
The Marketing & Business Development specialization of the International Bachelor aims to prepare its students for the various marketing and sales functions of the company.
It allows students to master marketing concepts, methods and tools, particularly digital marketing, and to put them to use in the service of the company’s marketing strategy and dynamics.
It also offers a complete vision of the sales process, its different stages from prospecting to loyalty in an international context.
This specialization is offered only as an apprenticeship,
100% in French
specific skills developed
- Implementing a business strategy
- Define the annual action plans of a company
- Coordinate and implement commercial actions in line with the defined strategy
- Determine the potential of a client or prospect
- Develop a portfolio of clients and prospects
- Research and identify market developments
- Prospecting for new markets
- Organize the commercial activity of an e-commerce company
- How to run a meeting
- Working in project mode
- Develop and monitor a budget
- Design and analyze performance indicators
- Mastering sales and negotiation techniques
- Mastering communication techniques
job prospects
Professional insertion is mainly in the services
commercial in all sectors and in all kinds of companies
(SME/SMI and large companies), as:
- Business Developer
- Commercial business manager
- Commercial attaché
- Development Manager
- Business Manager
- Manager of a profit center
- Head of Sales
- Account manager
- Technical sales representative
EXAMPLES OF courses
- Commercial negotiation
- Commercial management
- Leading a team
- Management
- Market analysis
- Marketing plan
- Customer experience
- Social media
- Influence marketing
- Web to store
Updated 5 December 2022
