Bachelor Marketing Management

International Bachelor
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Bachelor Marketing Management

Marketing Management – International Bachelor

The Marketing Management specialization of theInternational Bacheloris aimed at passionate students who want to work in marketing. Students will developimportant Marketing skills. but also in management, which will allow them to work in different sectors such as luxury, automobiles, mass consumption, the pharmaceutical-cosmetic sector (B2B, B2C) while being aware of their challenges.

The courses will focus on customer service and customer experience, Brand Management, Retail, and the promotion of digital and environmental strategies in terms of communication, e-commerce and technology.

Specific skills developed

  • Specific skills developed
  • Acquire in-depth knowledge of current trends in different sectors and the impact of digital
  • Develop innovative techniques
  • Master the main principles of Brand management in a digital and sustainable environment.
  • Know how to develop retail strategies
  • Coordinate the development of the brand, its visibility and notoriety
Bachelor Marketing Management - Specific skills


  • Digital Marketing
  • Sustainable Marketing
  • Sectors of activity (luxury, automotive, pharmacy-cosmetics, mass consumer goods)
  • Sector trends: digital
  • Phygital marketing and retail
  • Brand management
  • Project challenge
  • Innovation management

Job opportunities:

  • Marketing project manager
  • Development manager
  • Client Manager
  • Marketing research manager
  • Product Manager
  • Sales manager
  • Project Manager
  • Communication officer
  • Visual manager
Admissions Manager - Bachelor Marketing Management

Nathan Kosmowski

Admissions Manager International Bachelor Program

For international applications*, please contact

*Warning! The international admission procedure only applies to you if you are not a French national and live outside France.


Admissions Bachelor - ESCE
Updated 8 April 2024