Which studies to do a Master in marketing?

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Marketing is a very diverse discipline. There are many different courses of study, and there is no “right” or “wrong” way to go. It depends on your career prospects. So you’re wondering: what studies to do a Master in marketing? Here are our tips to help you find your way to a master’s in marketing.

what studies to do a Master in marketing ?

To be a marketer, you have to be a good marketer first. But it is not enough to have a passion for business. If you want to have a position of responsibility in the field of marketing, you must have a Bac+4 or Bac+5 level education. This is the condition to be able to access targeted jobs such as: customer relations manager, product manager or marketing manager

Going to graduate school allows you to have advanced knowledge and to choose a specialization. You can, for example, choose a specialization in luxury, direct marketing or digital marketing.

You can enter universities and take academic courses or choose business schools. You can enter these master’s programs with a validated baccalaureate +3 and a good file. You can also opt for work-study programs. This apprenticeship will allow you to put your theoretical courses directly into practice in a company. You will be paid, and will be able to finance your studies.

Which degrees are the most relevant for a Master’s degree in marketing?

To enter a Master’s degree in Marketing, it is necessary to have adaptability and learning skills. These qualities are essential to pursue a career in marketing. Here is a non-exhaustive list of the most relevant degrees for a Master’s degree in Marketing

  • Bac+ 3 in business ;
  • Bac + 3 in communication ;
  • Bac + 3 in marketing ;
  • Bac + 3 in management.

What skills and knowledge are needed to succeed in a Master’s degree in marketing?

The evolution of the marketing professions as well as the development of new technologies require an adapted training. This is why professional marketing masters are increasingly popular with students. The Master’s degree in marketing allows students to meet the current needs of companies and to prepare them for positions of responsibility in the field of strategic marketing, international marketing, or digital marketing. So, what skills and knowledge do you need to succeed in a Master’s in Marketing?

Be a curious person

One of the essential qualities you must have to succeed in a master’s degree in marketing is to be a curious person. This will make it much easier for you to learn and do quality research. This is also useful to allow you to get interested in different areas.

Demonstrate interest in the sector

When integrating into your program, you must demonstrate an interest in the area in which you wish to specialize. This will allow you to make a connection and take an interest in all facets of the business. It is also a way to show that you are ready to work in the sector in question.

Have good communication skills

To succeed in a Master’s degree in marketing, you must have good communication skills. This is especially important when you work in a team. You must be able to express yourself clearly and concisely.

Know the marketing aspects

When you choose a Master’s in Marketing, you need to be sure you know all aspects of marketing. This will let you know what you will need to learn and what you might be interested in.

What are the areas of specialization offered in the Master of Marketing programs?

The offer of the grandes écoles is quite wide in terms of specialization. In this guide, we present the areas of specialization offered by ESCE for Master’s programs in Marketing. You will then be able to choose the course that best suits your academic background and professional expectations.

International marketing

The Masters in Marketing offer a specific curriculum for students wishing to go into international marketing. This allows us to work on cultural differences and specificities from one country to another. It can also allow you to benefit from a certified profile, with an internationally recognized diploma. You can work in the following professions: product manager, web project manager, marketing manager or community manager,….

Luxury marketing

As part of a Master’s degree in marketing, you can specialize in luxury marketing. To do this, you must take specialized training in the field that interests you. The field of luxury marketing is demanding and selective. You can hope to become a collection manager, sales manager, merchandising manager or even luxury marketing product manager.

Updated 24 April 2023