What is a Master in Business Engineering at ESCE?
The work-study Master’s in Business Engineering, offered as part of ESCE’s Grande École Program, is a specialization that combines in-depth commercial expertise with a strategic vision of business development. This program prepares students to excel in selling complex solutions to companies, while mastering the tools and methods needed to achieve ambitious goals and ensure profitability.
Business engineers play a multifaceted role: they are consultants, coaches, project managers and salespeople. The aim of this specialization is to train professionals capable of actively contributing to companies’ sales development and strategic growth.
- RYTHME: Work-study training, with 1 week at school and 3 weeks on the job, enabling professional immersion and exemption from tuition fees.
- CAMPUS: Available on the Paris and Lyon campuses.
- LANGUAGE OF TEACHING: French.
- DIPLOMA: Awarded with the internationally recognized Master’s degree.
What are the career prospects for a Master’s degree in Business Engineering?
The Business Engineering specialization in ESCE’s Grande École program opens the door to a wide range of strategic and commercial careers in a variety of sectors. Graduates are trained for key roles, combining technical expertise, customer relations and leadership. Here are just a few examples of career opportunities:
Sales representative
Prospect for new customers, maintain relationships with existing customers, and make direct sales
- The sales representative is often the first level in the sales hierarchy. However, they play a key role in a company’s development.
Account manager
Manage relationships with strategic customer accounts.
- This involves understanding customer needs, developing long-term relationships, maximizing the value of customer accounts, and ensuring customer satisfaction.
Business Developer
Identify new business opportunities and develop new markets.
- The Business Developer’s main mission is to grow the company by attracting new customers and partners.
KAM (Key Account Manager) / SAM (Strategic Account Manager) Sales Engineer
Manage relationships with strategic customer accounts.
- This often includes managing large customers, understanding their needs in depth, negotiating contracts, and maximizing revenues from these accounts.
Sales Manager
Supervise and coordinate the activities of the sales team.
- This includes defining sales objectives, training the team, managing performance and implementing strategies to achieve sales targets.
Business Unit Manager
Manage all business unit activities within the company.
- This usually involves managing business operations, strategic development, and responsibility for the unit’s financial results.
Sales Manager
Supervise all the company’s commercial activities.
- This can include strategic planning, managing sales teams, negotiating major contracts, and taking responsibility for overall sales performance.
PRESENTATION
Join the Business Engineering Master’s program on a sandwich course!
Objectives
Objectives of the Master’s Specialization in Business Engineering
ESCE’s Business Engineering specialization rests on fundamental pillars and strategic objectives that form the basis for advanced commercial expertise and leadership in business development.
A strategic and operational vision
- Sales strategy: develop plans aligned with corporate objectives, analyze market trends and anticipate developments to maximize growth opportunities.
- Sales performance management: optimize key performance indicators (KPIs), manage teams and resources to meet and exceed targets.
Negotiation and communication skills
- Negotiation and oral communication techniques: Master the tools needed to negotiate effectively, conclude winning agreements and establish lasting relationships through appropriate and persuasive communication.
Excellence in complex sales and business development
- Complex sales and business development: Manage long and complex sales cycles, develop strong relationships with strategic customers and explore innovative business opportunities.
Pedagogy
Innovative, professionally-oriented teaching methods
ESCE’s Master’s in Business Engineering offers a teaching approach centered on practical experience and theinvolvement of professionals. Students take part in Business Games and Nego Games, realistic simulations that develop decision-making and complex negotiation skills.
Professional speakers from leading companies share their expertise and experience, giving students a concrete perspective on market issues. This interaction enables students to compare their theoretical knowledge with professional reality.
This approach enables students to prepare effectively for the challenges of the marketplace and develop skills that can be applied directly in their future careers.
Recognition
Recognized training in business engineering
ESCE’s Master’s degree in Business Engineering is a top-quality, internationally-recognized Master’s accredited program, guaranteeing teaching in line with world standards. This diploma is a real asset, offering graduates immediate recognition and facilitating their professional integration.
HIGH INSERTION RATE
The program boasts a high integration rate, thanks to personalized support and an extensive professional network. According to APEC, business engineering is one of the most dynamic sectors in high demand, particularly in the fields of information technology, consulting, finance and industry. Renowned companies such as Capgemini, Accenture, Altran, Sopra Steria and Deloitte regularly recruit business engineers to support their strategic and commercial projects.
Work-study professional training
The Master’s degree in Business Engineering is delivered on a sandwich course basis, enabling students to alternate between theoretical courses and in-company experience. This is a real advantage, as it enables students to put their knowledge into practice while gaining valuable experience in partner companies. It gives them complete immersion in the professional world, and enables them to develop practical skills that can be applied directly.
SKILLS
Key competencies of the Master in Business Engineering
ESCE’s Master’s in Business Engineering enables students to develop the strategic and operational skills that are essential in sales and project management. On completion of the program, students are able to :
- Diagnose and implement an action plan to identify business challenges and propose appropriate solutions.
- Plan and define strategy to optimize sales actions and meet company objectives.
- Manage and steer change, ensuring that teams and processes adapt quickly and effectively.
- Know how to manage a multicultural team, taking into account cultural differences to maximize collective performance.
- Master project management methods and tools, to organize, plan and monitor the progress of complex projects.
- Define and implement a sales strategy to achieve development and profitability objectives.
- Develop customized bids and manage invitations to tender, ensuring quality of response and relevance of proposals.
- Prospect and develop new international markets, to identify new business opportunities worldwide.
- Manage and animate the commercial relationship, ensuring optimal customer management and strengthening customer loyalty.
MATERIALS
Subjects taught in the Master’s degree in business engineering (sandwich course)
The Master in Business Engineering offers a comprehensive, hands-on training program, focusing on subjects essential for success in the commercial field. Students tackle key topics such as:
- Sales strategy to define and implement effective action plans to achieve corporate objectives.
- Prospecting and business development to identify and conquer new markets.
- CRM (Customer Relationship Management) to manage and optimize customer relations.
- Business Development & Growth Hacking to adopt innovative and agile techniques to stimulate rapid growth.
- Customer loyalty to develop strategies for strengthening customer loyalty and maximizing long-term value.
- Sales team management to steer sales teams and ensure their performance.
- Oral communication techniques to develop clear and effective communication skills in a professional environment.
- Complex negotiations to master advanced negotiation techniques and conclude strategic agreements.
ALTERNANCE
The Master’s degree in Business Engineering, a professional work-study experience
ESCE’s Master’s in Business Engineering is a work-study program, with 1 week at school and 3 weeks in the company. This allows students to combine theory and practice, while being immersed in the professional world. The skills acquired in the classroom are directly applied in real-life corporate situations, providing a truly professional experience.
ESCE has a dedicated Corporate Relations department to help students find their work-study contract. The department makes exclusive job offers available via the Job Box, organizes job datings and offers CV coaching and interview preparation sessions. This proximity to companies helps students to integrate quickly into the world of work.
Thanks to this personalized support, 75% of ESCE apprentices receive a job offer even before the end of their course, guaranteeing rapid and successful professional integration. This work-study model, combined with the support provided by the school, is a major asset for students wishing to progress rapidly in their careers.
ADMISSIONS
How to apply for a work-study Master’s degree in business engineering
ESCE offers a range of admission options, depending on the level at which you wish to enter the Grande École Program. Here are the different possibilities:
- 1st year: Admission is via Parcoursup and the SESAME competitive entrance exam, which is common to several grandes écoles de commerce. After creating your file on Parcoursup, you must select ESCE among your choices and register for the SESAME competitive entrance exam. This exam assesses your skills through written tests (online) and an oral test (in person at one of our campuses). Admission is open to post-baccalaureate students, provided they have a baccalauréat or equivalent diploma.
- 2nd year : Admission is by application and interview. Applicants must submit an application including transcripts and a CV, followed by a motivational interview to assess their interest in the program and their career plans.
- 3rd and 4th years: You can enter ESCE in 3rd or 4th year via an internal entrance exam. Admission is via specific sessions offered from February to August, with online written tests and a face-to-face oral test on one of our campuses.
For international students, there is a specific admission procedure, with detailed information available on our website.
FINANCING
Financing aids
ESCE helps its students finance their studies through partnerships for low-interest student loans, scholarships and support with administrative procedures related to state aid.
State scholarships
Students on the Grande École program can apply for a state higher education grant, subject to nationality, age and income criteria. Applications must be made before May.
Merit scholarships
Honors earned in the baccalaureate may also reduce tuition fees:
- Mention Bien: -10% for the first year.
- Mention Très Bien: -20% for the first year.
CAMPUS
ESCE campuses offering this Master’s specialization!
ESCE’s work-study Master’s in Business Engineering is available on two exceptional campuses:
- Paris: Located in the heart of the Esplanade de La Défense, in the prestigious Cœur Défense building, this modern campus offers 2,700 m² of collaborative, relaxation and work spaces, including a tree-lined rooftop and panoramic terraces with breathtaking views over Paris. This dynamic, international setting is ideal for an enriching academic experience.
- Lyon: Housed in the Citroën building, an emblematic example of Lyon’s architecture located close to the historic center, the Lyon campus combines heritage and modernity. This historic site, once a huge Citroën garage and a national heritage site, welcomes students in an inspiring setting shared with other OMNES Education schools.
Both campuses offer stimulating environments perfectly suited to students’ international ambitions.
CONTACT
A QUESTION ABOUT SPECIALIZATION?
Nadjet Mennequin, Head of Admissions Grande École Parallel Admissions Program
- +33 1 81 51 15 69 / +33 6 07 68 15 28
- nadjet.mennequin@esce.fr
- PERSONAL APPOINTMENT
TESTIMONIAL
ALUMNI TESTIMONIAL
“On completion of the Master’s degree in Business Engineering, I’ll be able to contribute to the company’s commercial development. This master’s degree gives me the skills I need to move into positions of responsibility such as Sales Director, Sales Manager or Business Engineer. This specialization is a work-study program, so it’s even more rewarding because the professional experience in a company is a plus.”
MAHERY ANDRIANARISON, Student in the Business Engineering specialization
