By enrolling in the Master of Science in French Luxury & Global Marketing program, students graduate with two degrees : the ESCE Master of Science and the “Diplôme d’Études Avancées en Commerce International” (DEACI). The DEACI is a state-recognized degree, endorsed by the French Ministry of Higher Education and Research, and corresponds to a Bac +5 (Level 7) qualification.
This degree is registered under RNCP No. 41190.
Master of Science in French Luxury & Global Marketing
Become an expert in the international expansion of French luxury and develop unique skills in marketing, strategy, and cultural heritage with the Master of Science in French Luxury & Global Marketing. This international Master’s degree (equivalent to Bac+5, Level 7 RNCP) combines rigorous academic learning with hands-on immersion in the French luxury world, emphasizing craftsmanship, storytelling, communication, and digital marketing. Students gain a comprehensive understanding of global markets while mastering the excellence and cultural identity that define French luxury.
Open to candidates with a Bachelor’s degree (or equivalent), strong English skills, and high motivation, this MSc prepares graduates for diverse careers in marketing, strategy, international business development, and luxury brand heritage management.
- Next start dates : January or September 2026
- Available as a 2-year program or a 1-year accelerated track (September intake only)
Program objectives
- Develop expertise in internationalizing luxury organizations.
- Explore the global luxury landscape, understanding consumer behavior across continents, emerging markets, digital transformation, and sustainability.
- Equip students with the standards of the luxury industry, particularly the French artistic heritage and craftmanship.
- Blend hands‑on craftsmanship knowledge through company and workshop visits in France.
- Enable participants to master the essence of French luxury tradition, integrating storytelling, cultural identity, and artistic reference into brand strategy.
- Develop the marketing and communication skills required to ensure effective brand image management in the luxury sector.
- Help students better understand the fundamentals of ethics as applied to the luxury industry.
- Build strong skills in digital marketing and communication.
Content and subjects taught
- Universe of luxury and French artistic heritage
- Responsible Luxury brand management and communication
- Ethics in the French luxury industry
- Digital marketing
- Market analysis and strategic development
- Geopolitics for business affaires
Class schedule
Projects at the Heart of Culture and Luxury
Students enrich their studies through immersive visits to iconic Parisian cultural and heritage institutions, such as the Palais Galliera, the Musée des Arts Décoratifs and the Louis Vuitton space at La Samaritaine. These experiences help them better understand the connections between fashion, art, heritage and brand identity.
The curriculum also connects art, architecture and cultural heritage with the challenges of luxury marketing. Through dedicated craftsmanship workshops, visits to prestigious companies and meetings with luxury and marketing experts, students develop their ability to create communication and development strategies aligned with the codes of French luxury and international markets.
Professional Experience at the Heart of the Program
Put your skills into practice through a 6-month internship in France or abroad. ESCE supports you throughout your search through its network of 10,000 partner companies, offering numerous internship and career opportunities.
Through the Corporate Relations Department, you also benefit from personalized guidance, targeted opportunities, workshops and Job Dating events to support your professional integration.
Career Opportunities in French Luxury & Global Marketing
The Master of Science in French Luxury & Global Marketing prepares students for careers in marketing, international development and management within the luxury and heritage sectors. Graduates can pursue careers with luxury houses, international groups, high-end hotels, museums or foundations.
Potential career opportunities include:
- Brand Manager / Product Manager
- Digital Marketing Manager
- International Development Project Manager
- Luxury & Heritage Strategy Consultant
- Boutique Manager / Store Director
- Retail Operations Manager
- Collection or Heritage Manager
Immersive Experiences with Industry Professionals
Meetings with industry professionals give students a better understanding of the sector, help them build their network and discover career opportunities. At ESCE, these exchanges take place both in the classroom and through professional experiences and dedicated events.
In the Classroom
- Conferences and testimonials: Professionals share their expertise, career paths and insights into current industry challenges.
- Case studies: Students work on real business challenges and compare their ideas with professional practices.
- Group projects: Projects based on concrete business challenges encourage interaction with companies and the practical application of knowledge.
Beyond the Classroom
- Professional network: Students can attend events organized by our associations and professional partners to expand their network.
- Industry events: Participation in trade shows and professional events to meet industry professionals and discover the latest trends.
- Company visits: Immersion within partner companies to discover careers and processes directly in the field.
- Internship: Professional experience to apply acquired skills and build a first professional network.
A word from the specialization coordinator
“This MSc offers a refined balance of French heritage, craftsmanship, and strategic marketing. Studying luxury management in France — and in Paris, its capital — is a natural choice. ESCE, the school of international, provides the ideal setting to master the global dynamics of the luxury industry.“
Dr Angela Bargenda, Associate Professor & Head of MSc French Luxury & Global Marketing
Why choose this program ?
INTERNATIONAL EXPERTISE
A global approach to understanding luxury markets worldwide.
HERITAGE AND CRAFTSMANSHIP
Immerse yourself in French culture and know-how.
STRATEGY & MARKETING
Master communication and digital marketing techniques applied to luxury goods.
How to Apply to the Master of Science in French Luxury & Global Marketing
Joining ESCE means choosing a simple, fast and accessible admissions process throughout the year. Applications take place in 3 steps:
- Step 1 — Submit your application: Complete the national or international application form and pay the €50 application fee.
- Step 2 — Attend your interview: Meet with the program’s academic director, either in person or online.
- Step 3 — Receive your decision: Find out your admission result and finalize your enrollment.
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