MSc in International Marketing

By enrolling in the Master of Science in International Marketing program, students obtain the ESCE Master of Science diploma and the “Diplôme d’Etudes Avancées en Commerce International” (DEACI), a state-recognized diploma approved by the French Ministry of Higher Education and Research (Bac +5 – Level 7).

This diploma is RNCP n°41190.

Master of Science in International Marketing

In today’s ever-evolving global economy, the need for skilled professionals in international marketing is crucial as companies strive to expand their reach and capture new markets.

The ESCE MSc in International Marketing is designed to equip students with the necessary skills and knowledge to succeed in this exciting and dynamic field. With a curriculum that seamlessly blends theory and practice, our program provides a comprehensive education for those looking to pursue a career in international marketing. The curriculum focuses on the latest technological advancements in digital marketing and phygital commerce, equipping you with the skills to adapt to the changing needs of the global marketplace.

If you’re interested in becoming a successful international marketing professional, the ESCE MSc in International Marketing is the ideal choice for you !

This Master’s degree (RNCP level 7, equivalent to Bac+5) is taught entirely in English. It is aimed at graduates with a Bachelor’s degree (or equivalent), a good command of English and the motivation to succeed in an international environment.

Next start dates : January or September 2026
Available in 2-year format or as a 1-year fast-track course (for the start of the new academic year in September only).

national application

international application

What are the TARGETED skillS OF the Master of Science IN International marketing ?

At the end of the studies the student will be able to :

Gain a deep understanding and command of the complex specialised area of international marketing
Master new forms of marketing linked to digital technologies in a dynamic international business environment
Learn the fundamentals of Customer eXperience (CX) to design, build and implement high-quality strategies to create unbreakable bonds with global customers
Specialise in smart retailing and omnichannel distribution in a globalising world
Provide readily implementable business decisions to hands-on issues and real-life business cases
Develop skills for change, decision-making, adaptation and sustainability in a dynamic international business environment

Presentation of the specialization

Student testimony

What are the subjects on the Master of Science in International Marketing?

CRM (customer relationship management)
Integrated marketing communication
Strategic brand management in the age of sustainability
Digital marketing
Digital Content Creation
Innovation 5.0
Marketing Capstone for Sustainable Business
Marketing for a Sustainable 21st Century
Growth Hacking for marketers
New Technologies
Social Media Algorithms

Planning Master of science in 2 years

MSc program in 2 years, after 3rd year of bachelor’s degree (Bac+3) or equivalent (180 ECTS)

2-YEAR MSC (4 semesters): Admission after a Bac+3 diploma
January year 1 to April year 2: Academic semester | April year 2 to September year 2 : Internship

Planning Master of science Fast Track

MSc Fast Track program, after 1st year of higher education (Bac+4) or equivalent (240 ECTS)

What are the career opportunities of the master of Science IN International marketing ?

The ESCE MSc in International Marketing equips graduates with the skills to excel in a variety of organisations operating globally, from multinational corporations to e-commerce and consulting firms, as well as governmental and non-governmental organisations involved in international trade and development. Graduates can expect to work in sectors such as consumer goods, luxury, retail, hospitality, tourism, digital marketing, and export/import.

Career prospects :