MSc French Luxury in Global Markets

Master of Science – French Luxury in Global Markets

Become an expert in the international expansion of French luxury and develop unique skills in marketing, strategy, and cultural heritage with the Master of Science – French Luxury in Global Markets. This international Master’s degree (equivalent to Bac+5, Level 7 RNCP) combines rigorous academic learning with hands-on immersion in the French luxury world, emphasizing craftsmanship, storytelling, communication, and digital marketing. Students gain a comprehensive understanding of global markets while mastering the excellence and cultural identity that define French luxury. Open to candidates with a Bachelor’s degree (or equivalent), strong English skills, and high motivation, this MSc prepares graduates for diverse careers in marketing, strategy, international business development, and luxury brand heritage management.

• Next start dates : January or September 2026
• Available as a 2-year program or a 1-year accelerated track (September intake only)

Program objectives :

• Master the challenges of internationalization for French luxury brands.
• Understand consumer behavior on a global scale, including in emerging markets.
• Integrate French storytelling, cultural identity and artistic heritage into brand strategies.
• Develop solid skills in digital marketing and communications.
• Explore ethics and responsibility in the luxury industry.
• Discover French craftsmanship and know-how through workshops and company visits in Paris.

Content and subjects taught

• The world of luxury and French artistic heritage
• Responsible management of luxury brands
• Ethics and sustainable development
• Digital marketing and communication
• Market analysis and strategy
• Geopolitics applied to business

Career opportunities

Possible careers :

• Brand Manager or Product Manager in the luxury sector
• Digital marketing manager
• Luxury and Heritage Strategy Consultant
• International development project manager
• Manager of heritage or private collections
• Store Manager or Retail Operations Manager

Potential employers:
Couture houses, French luxury groups, luxury hotels, museums, heritage foundations, consulting agencies, cultural and luxury startups.

A unique, immersive experience

Experience French excellence with :

• Workshops dedicated to craftsmanship
• Visits to prestigious companies in Paris
• Meetings with luxury and marketing experts

To apply

To apply for the Master of Science – French Luxury in Global Markets you need to follow 2 steps:

• STEP 1: Apply via the national or international application form

• STEP 2: Individual motivational interview in person or remotely with the program supervisor