Master of Science in French Luxury & Global Marketing

By enrolling in the Master of Science in French Luxury & Global Marketing program, students graduate with two degrees : the ESCE Master of Science and the “Diplôme d’Études Avancées en Commerce International” (DEACI).

The DEACI is a state-recognized degree, endorsed by the French Ministry of Higher Education and Research, and corresponds to a Bac +5 (Level 7) qualification.

This degree is registered under RNCP No. 41190.

Master of Science in French Luxury & Global Marketing

Become an expert in the international expansion of French luxury and develop unique skills in marketing, strategy, and cultural heritage with the Master of Science in French Luxury & Global Marketing. This international Master’s degree (equivalent to Bac+5, Level 7 RNCP) combines rigorous academic learning with hands-on immersion in the French luxury world, emphasizing craftsmanship, storytelling, communication, and digital marketing. Students gain a comprehensive understanding of global markets while mastering the excellence and cultural identity that define French luxury. Open to candidates with a Bachelor’s degree (or equivalent), strong English skills, and high motivation, this MSc prepares graduates for diverse careers in marketing, strategy, international business development, and luxury brand heritage management.

• Next start dates : January or September 2026
• Available as a 2-year program or a 1-year accelerated track (September intake only)

Program objectives :

• Develop expertise in internationalizing luxury organizations.
• Explore the global luxury landscape, understanding consumer behavior across continents, emerging markets, digital transformation, and sustainability.
• Equip students with the standards of the luxury industry, particularly the French artistic heritage and craftmanship.
• Blend hands‑on craftsmanship knowledge through company and workshop visits in France.
• Enable participants to master the essence of French luxury tradition, integrating storytelling, cultural identity, and artistic reference into brand strategy.
• Develop the marketing and communication skills required to ensure effective brand image management in the luxury sector.
• Help students better understand the fundamentals of ethics as applied to the luxury industry.
• Build strong skills in digital marketing and communication.

Content and subjects taught

• Universe of luxury and French artistic heritage
• Responsible Luxury brand management and communication
• Ethics in the French luxury industry
• Digital marketing
• Market analysis and strategic development
• Geopolitics for business affaires

Career opportunities

Possible careers :

• Brand Manager or Product Manager in the luxury sector
• Digital marketing manager
• Luxury and Heritage Strategy Consultant
• International development project manager
• Manager of heritage or private collections
• Store Manager or Retail Operations Manager

Potential employers:
Couture houses, French luxury groups, luxury hotels, museums, heritage foundations, consulting agencies, cultural and luxury startups.

A unique, immersive experience

Experience French excellence with :

• Workshops dedicated to craftsmanship
• Visits to prestigious companies in Paris
• Meetings with luxury and marketing experts

To apply

To apply for the Master of Science in French Luxury & Global Marketing you need to follow 2 steps :

• STEP 1 : Apply via the national or international application form

• STEP 2 : Individual motivational interview in person or remotely with the program supervisor