Marketing in the luxury field

Grande Ecole Program – Graduate Studies

International & Digital Marketing: Communication, Luxury and Prestige Products – for authentic knowledge of the sector

Starting from the principle that in order to enter certain activity sectors with a high cultural or sociological value, it is necessary to possess extensive knowledge in those areas, the marketing department at ESCE offers a marketing specialization oriented towards careers in communication, luxury and prestige products.
An important part of this specialization is dedicated to discovering the history and codes of luxury brands. The sector analysis expertise combined with adaptation of training to real-life situations gives students legitimacy that goes beyond the simple mastery of marketing techniques.

Access to key jobs for marketing in the luxury sector

Prestige products, communication, retail, Head of communication, event manager, social media manager, media planner, advertising manager, brand image manager, luxury sector manager, strategy planner, visual merchandiser or area manager in travel retail.

A full year in New-York

Students in this specialization can attend courses at Baruch College at New York and take advantage of a special focus on luxury and fashion sectors, advertising and digital marketing. Following this semester in New York, students have the opportunity to undertake an internship in the United States, which provides supplementary international professional experience.

I was lucky to have professors who truly knew how to transmit their passion and make the lessons interesting.

The lessons in marketing of luxury products were fascinating. Moreover, we were able to take on-line lessons to obtain certification, notably in Digital Marketing and Luxury Attitude: two large positive points to put on a CV. The approach and content of these two on-line lessons was original and very useful for internship interviews.

Estelle Desmedt, 5th year student specializing in international & digital marketing: communication, luxury and prestige products.

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