Communication, Luxury & Prestige Marketing

Grande Ecole – Master’s Program

Communication, Luxury & Prestige Marketing, for a real knowledge of the sector

Based on the observation that, in order to integrate certain sectors with strong cultural or sociological values, it is necessary to have in-depth knowledge of them,

ESCE’s marketing department offers a specialization in marketing oriented towards the professions of communication, luxury and prestige products.

An important part of this specialization is dedicated to discovering the history and codes of luxury houses. Sectoral expertise combined with numerous practical scenarios give students a legitimacy that goes beyond simple mastery of marketing techniques.

Communication, Luxury & Prestige Marketing

The bonuses

The subjects

Universe of Luxury and Prestige Products

The Skills

Elaborate strategies of advertising and promotion in traditional and digital media channels Approach luxury from a wider angle, including art history and sociology

The Opportunities

Communication manager, Social media manager visual merchandiser, Luxury brand manager

One semester at Baruch College

Students in this specialization can take a semester at Baruch College in New York and benefit from a particular focus on the luxury and fashion, advertising and digital marketing sectors. Following this semester in New York, students have the opportunity to do an internship in the United States giving themselves additional international work experience.

Cloé BOUSQUET – 5th year student

“It is a very rich master’s degree where you learn the history and strategy of the big luxury houses.

We also have the chance to work for real companies, or to go on exchange to New York.”

The Admission Process

International Admissions

L'école qui forme aux carrières internationales

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